UK Hip Hop

You’ve built Epic Sensation across India and the UK, with London now acting as a major creative base. What changed for you when you started moving through the UK music scene?

Moving through the UK music scene opened my eyes to how diverse and collaborative the creative industry can be. Back home (India), I developed my foundation as an artist, producer and entrepreneur, but London challenged me to think globally. Through studying, performing and networking, I found myself surrounded by artists from different cultures and genres. It pushed me to refine my sound, become more intentional with my artistry and approach music not just as a release, but as a long-term creative business. The UK has given me space to experiment, learn and grow while still staying connected to my roots.

Rapping in Hindi while working in an international music environment gives your sound a distinct identity. How have UK and global audiences responded to hearing Hindi language inside hip-hop and electronic production?

The response has been surprisingly very positive. Even when listeners don’t understand a word, they connect with the emotion, rhyme, flow and energy behind the music. I think audiences today are much more open to discovering music beyond language barriers. Hindi allows me to stay authentic and represent where I come from, while the production and musical influences help create a bridge for international listeners. I’ve had people tell me they don’t speak Hindi but still connect with the feeling of the song, and that’s something I find very powerful.

You studied Advanced Music Technology at the University of West London. What did that MA give you beyond technical skill, especially in terms of how you now shape your sound?

The master’s degree at the UWL gave me much more than technical knowledge. It changed the way I think about creativity and sound design. I learned how to approach music from both an artistic and technical perspective, whether through immersive audio, recording techniques or production using new technologies and even theoretical researches. More importantly, it taught me how to experiment, solve creative problems and push ideas further. Today, when I’m producing, I’m not just thinking about the song itself; I’m thinking about the listener’s experience and how every sound contributes to the story, plus how I can glue the listener and invite them into the immersive sonic experience.

I’m Great feels like a statement of self-belief and momentum. What did that release say about where you are mentally and creatively right now?

I’m Great represents confidence built through persistence and no fear of risks. As independent artists, we face challenges constantly, from funding and visibility to balancing creativity with business or even personal life. The song reflects a mindset of continuing to move forward despite obstacles. Creatively, it marks a period where I feel more comfortable embracing who I am as an artist and focusing less on comparisons in this very fast social media lifestyle where you may never know what’s real or not kind of life. It is a reminder to trust the journey and celebrate progress while continuing to grow.

You’re independently managing production, visuals, branding, live strategy, digital growth and artist merchandise. How do you keep the creative side alive while handling all the business machinery around it?

It can definitely be challenging, but I try to see the business side as another creative tool rather than a distraction. Moreover, it is a need of the time for me in my career, where economically I have responsibilities towards family and infact myself. Everything from visuals to branding helps tell the story behind the music. I also make sure to protect time for creating, whether that’s writing lyrics, producing music or developing new ideas. The business supports the art, but the music always comes first. Its like breathing, like it’s a necessity. Whenever I feel overwhelmed, I go back to why I started making music in the first place.

Epic Sensation Ltd. feels like a serious long-term move. What made you want to build a company around your artist identity rather than keeping everything purely release-based?

I always viewed Epic Sensation as more than a stage name/artist name. Over the years it evolved into a brand, a creative platform and a vision for the future. Establishing Epic Sensation Ltd. In the UK was about creating a foundation that could support music, content, merchandise, collaborations and future creative projects under one umbrella. It allows me to think long-term and build something sustainable while maintaining ownership and creative independence. I believe, it comes from my elder brother, where he always tells me this “Make sure the foundation is very strong and solid”. So, I think keeping my brother’s advice helps me in keeping the creative as well as business part on point.

Your upcoming clothing merchandise sounds like another extension of the world you’re building. What kind of visual identity or message do you want people to feel when they wear it?

I want the clothing to reflect individuality, confidence and creative freedom. And majorly I want to represent my city (Bhopal). The designs will take inspiration from music, people, places, storytelling and personal growth. For me, merchandise isn’t just about putting a logo on a T-shirt; it’s about creating something people connect with and feel part of. I want people who wear it to feel motivated to express themselves and pursue their own journey. I see myself as a small town music lover who was lucky enough to be able to move 7000 miles away from home and show it to everyone, that I CAN, SO YOU CAN TOO.

With Pehel and more projects on the way, what part of Epic Sensation do you think listeners are only just beginning to understand?

I think listeners are only beginning to see the bigger picture. So far they’ve seen individual songs, performances and singles, but there’s a much larger story connecting everything together. Pehel is an important chapter because it reflects growth, transition and new beginnings. Moving forward, I want people to experience Epic Sensation not just as music, but as a creative universe that combines sound, storytelling, technology, culture, entrepreneurship and most importantly hope.

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Stream I’m Great on all major platforms, including Spotify. 

Interview by Amelia Vandergast