Portraying so much mature insight and thoughtfulness in bucket loads, Lyfe sat down with us recently so tell us all about his exciting journey through many forms. We find out about the 3 morning pages routine, gratitude and the mind-numbing galaxy in Silicon Valley.
We appreciate your time today. Where in the world do we find you, and how do you usually start your day?
Lyfe: I am based in Miami, Florida. I actually have a very strict routine. Every day I wake up, I write the 3 morning pages where I write anything that comes to my mind. Kinda like journaling, but at the same time, releasing any thought or emotion in my mind. Then I follow with the 10 daily blessings of gratitude, where I write things I am grateful for. As an example, I could write “that I am grateful for this interview because it gives me the chance to tell my story to more people”. Then I follow with an alpha wave meditation, to try to get my mind right to pursue my objectives!
You were born Antonio Trincao. How did your character Lyfe start and when did you know it was time to make music?
Lyfe: My birth of “Lyfe” came when I moved to Miami in January 2021. After 4 years in Silicon Valley, living a very intense lifestyle as a tech entrepreneur, I did a 5 day tech detox in Miami, that made me connect with God and the Universe. It came naturally to my mind as a divine thought, the name Life, but with the twist of using with the “y”, so that triggers my fans to question “their why in their lives”. When I was doing the 5 day tech detox, I was writing about a variety of things such as “what are my dreams”, “what are my fears”, “what do I love to do”, “what am I ashamed of”… And then when I looked back to my life, and my story I realized that my happiest moments were always music. Either when composing music after working, or surprising customers by playing songs that I made to share the culture of the company, or even virtual concerts that I organized… So I thought for myself, well Antonio “You know how to make money”, “you know how to launch a product”… Why don’t you launch yourself as an artist? And that was where I decided to pursue music. Important to say that my teenage years and then college, I was performing in a musical group called “Azeituna”, where I did shows in theaters all over the world, and at one point performed for 150,000 people. So this was going back to my roots.
Please guide us through your latest single called Tonight I want to Sing This Song which drops on the 16th December.
Lyfe: “Tonight I want to Sing this Song” represents my generation’s desire of bringing back the 70s and 80s to our daily lives. After watching movies like Elvis, and Bohemian Raphsody, there is a nostalgia that has been brought back, and I want to embody those eras in our current days. I am an immigrant entrepreneur and music artist that moved to America to pursue his dreams, so the launch of this song is also a testament to all the dreamers and hustlers out there that are trying to win, and pursue their dreams. This song tells the story of you going out with your friends, celebrating all of your victories and find the person you love on the dance floor, and dancing with the most soulful sound of the 70s with the touch of the 80s.
Venice Music is holding it down. Please explain to us how you got connected together?
Lyfe: I actually discovered Venice, through Troy Carter, and I discovered Troy during my tech entrepreneur years. So randomly I was checking his IG profile 3 months ago, and I discovered that he was launching Venice. I got in touch and got to apply, and I am distributing “Tonight I want to Sing This Song” through them. It’s really cool because they have a great community, on-going weekly events to teach us about the music business, and I have been fortunate to learn a lot in the last months.
You’re well-known for your virtual concerts. Please tell us more and why it’s so important to keep loyal fans engaged?
Lyfe: So I think virtual concerts are really what allows you to go beyond what is possible in real life. From a design, scene, effects perspective, I believe that fans should have the power to contribute in show development. One of the concerts I did was outer space, in a stadium with 50,000 avatars, video streamed. Then fans could plugin with their phones or laptops, and the visual experience was just unbelievable. In the near future, I want to have fans contributing for stage ideas, scene ideas, so when I develop my real life tours, I have them leave their mark on the performances they watch!
Can we find you at a live show soon or do you have a tour cooking for 2023?
Lyfe: Absolutely! The first show was 2 weeks ago at The Anderson in Miami, and I am cooking already the next show in Miami, hopefully for the new year’s eve! In 2023, I intend to start touring the US, and perform in cities like NYC, Nashville, LA, and Austin, and eventually make my way to London where my father lives.
Last, how do you feel the music industry could be better to look after its artists?
Lyfe: It’s a battle between the individual versus the institution, but I believe that the power is on the side of Lyfe. 🙂
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Pre-save here for quick access on the 16th of December. See more on the journey come to life on IG.
Interview by Llewelyn Screen