Browsing Tag

On Read

Watch What You Say: Buffalo’s Jay Ekō drops dashing debut release ‘On Read’ (feat. Just Matt)

After doubting his abilities recently after the much-needed creative energies played hide and go seek with him for a minute, a totally refreshed Jay Ekō shows us what he can do on his quality debut release called ‘On Read‘ (feat. Just Matt).

James Watkins aka Jay Ekō, is a Buffalo, New York-born RnB/pop artist who fuses in some elements of fresh hip-hop beats into his music. He is a young singer with so much potential, as he has made his mind up now that this is the career path which will make him truly fulfilled.

Jay moved to Charlotte, NC following his junior year of high school. New surroundings gave birth to new relationships, inspiration, and opportunity…until it didn’t. Fear and self-doubt crippled his ability to create until the global pandemic shifted his perspective and reset his focus to what he loves most- creating music.” ~ Jay Ekō

With an expressive story into his life right now as the person who he cares about is picking a fight with him at every corner, this is a real message that rings home true for so many. You feel like things are rough right now and you don’t even recall how this beef started – as you wish for it to end real quick – as its draining your energy like a phone on flat.

Made with a reflective edge and pulsating vocals, you feel like this is a track to play loud in the car when you are going through romantic issues. His vocals are quality and with a terrific beat, there is lots to wrap hungrily into here.

At the age of 15, Jay received the opportunity to attend a studio session with fellow Buffalo-native, King Jester. The chance encounter led to him contributing background vocals on his single ‘Did 2 Me.’ He states: “I’d like to think that was when being an artist became something more than a dream. It became something tangible.” ~ Jay Ekō

On Read(feat. Just Matt) from the Charlotte, North Carolina-based RnB/pop artist Jay Ekō, is a well-sung single that has you thinking deeper about that time you were in a silly argument, that got so personal with your lover. The sparks fly when you are together but the passion gathers a stormy wind when things aren’t quite right, as you wonder if you will ever be the same again. Sometimes texts get things swirling like a twister, while you are just looking for calmer days when the vibe is just right.

Hear this new track on Spotify and check out the IG music page for more.

Reviewed by Llewelyn Screen