Moon may be a new name in the male-dominated rap game, but with her witty connectable lyrics, there’s very little standing in the way of her taking the scene by storm. The Ashbury Park, NJ-residing artist’s latest single, ‘Ooh Ahh’, exhibits her unfiltered and unapologetic approach when it comes to lyrical expression.
The simple trap beats don’t reach too far into the future or delve into the past too much, allowing Moon’s sound to sit right on the contemporary curve. The short and sweet track lets you know exactly who Moon is an artist and leaves you feeling assured that you need to hear more. She’s definitely one for the radar.
You can check out the official video to Ooh Ahh that dropped on January 10th via YouTube.
Memphis-hailing hip hop artist 2Deep the Southern President paved the way to mental resilience with his latest single, ‘2020’, that dropped on March 20th.
By utilising his talent for storytelling and lyrical wordplay, he was able to summarise the atrocities of 2020 and create a time capsule that we’ll be able to throwback to in years to come and hopefully see how pivotal it was to spark social change.
With lyrics such as “it took a pandemic for white folks to notice their knee on our neck, it has been there for a hundred years, can we finally get some respect”, it’s a sobering track that unapologetically asks the listener to see past the media spins, look into the root of societal sickness and do something about it.
It’s a stellar feat of old school hip hop, born from 2Deep the Southern President’s affinity for artists just as Jay Z, UGK, Outkast, 88 Ball and MJG. His sound already packs the same punch. For your sanity’s sake, get him on your radar.
The official video to 2020 is now available to stream via YouTube.
With that Quarterback mentality throwing dimes all day, Jl Bout-It is taking over all ‘4 Zones‘ (feat. P-Dub of GME) as they tear up the fragile competition, with a barrage of savage raps that makes fake emcee’s nervous.
Vincent Di’Amond Berry aka Jl Bout-It, is an American rapper, singer and record executive of Paperchase Muzik. He flows that street vibe to show the whole world what is really going on out there in his hometown, despite what the news says.
They rap with such purpose and make a statement that shows you all you need to know about their intentions with this game. These two are here to play it the best they can, as throwing touchdown money stacks into their bags, is the only thing on their minds.
With a full venom of powerful beats, you feel the superior lyricism strike through as they avoid temptations and strive to make that master plan work to perfection.
‘4 Zones‘ (feat. P-Dub of GME) from the highly motivated Jl Bout-It, is that straight up tale about going for it no matter what. This is that grab and run music with lots of raw street appeal, as they fire in and leave through the side entrance, without setting off the alarms.
Hear this fire new track on Spotify and find out more on IG.
There have always been conscious hip hop artists on the airwaves, but in 2020, the spotlight fell away from artists trying to keep the problematic stereotypes alive and onto inspiringly insightful artists such as rap artist Divine.
By fusing their faith with their love of Mac Miller, Kendrick Lamar and Logic, hitting play on any of his tracks is worth it for the lyrical connection alone. Then when you factor in the soulfully jazzy vibes that match T.N.L.C’s magnetic personality, it’s an all-consuming experience.
The best introduction to his sound is ‘Divine, a sunny soundscape that practically radiates with assured, optimistic energy. If any young hip hop fans are searching for a role model, they won’t go far wrong following in the humble footsteps of T.N.L.C.
You can check out the official video to Divine on YouTube.
Taken off his latest ten-track album full of hot tracks all over the place called ‘Heat Rock‘, Junior Sagoe is absolutely superb on the new single called ‘Otsuru‘.
Junior Sagoe is a South London producer, DJ, jazz and hip-hop music student, who monumentally fuses that classic old school feel that was inspired from those young days, listening to his dad’s old soul records.
You feel his self-aware energy spread tenderly all over his latest wondrous creation, as he takes us for an enlightening ride through different constellations that has you learning about yourself, like you never though possible before. He has an authentic layer lathered all over this tremendous track that will certainly put you in a better head space, away from the gloom and doom that does nothing but bring you down into the undesirable dumps of despair.
‘Otsuru‘ from South London producer Junior Sagoe, is a soul fulfilling instrumental experience that has you in a peaceful daze – as you look above and build up your strength again – so you can follow those dreams you have been manifesting for so long. This is that heart-healing type of music that replenishes all of your lost momentum and has you feeling at peace with oneself for the better.
Stream this fine new single on Spotify and check out his IG for more visuals from his journey.
‘Roses Have Thorns’ is the lead track from Rose Venom’s new single ‘Love Shit’, a neat little slab of Hip Hop which opens with a soft, chilled little piano riff before Venom’s angry-yet-beautiful vocal. Telling the story of a ruined love, Venom’s tale of growth and finding oneself amidst the fallout and wreckage – ‘left me so broke inside…/I’m glad I survived you/ I grew some thorns to fight you, boy…’ – ‘Roses Have Thorns’ mixes Rose Venom’s soft-yet-strong voice with an equally soft-yet-strong message among the delicate instrumentation and multi-layered delivery.
A mother of two children originally from Moscow but now living in Philadelphia, this is no story of brotherly love but rather a lost-love letter to hurt, regret, and quiet, simmering rage. It’s potent, powerful, and poetic.
Check out ‘Roses Have Thorns’, and the rest of ‘Love Shit’, on Spotify. Look up Rose Venom on Instagram.
Born in Brooklyn, NYC, the arguable birthplace of Hip Hop, Da Vincii grew up on the flow of Biggie, Tupac, Lauren Hill, and Mary J Blige, and that, along with the obvious Eminem and Dre comparisons too, comes through in his music.
‘I’m gone’, from Da Vincii’s new EP ‘Melancholy, is an outstanding piece of chilled hip hop that’s…well…melancholy in its lyrical content. Da Vincii has some excellent vocal flow, his delivery perfectly suiting the track. The beats he’s overlaying work perfectly too, suiting the downbeat nature of the lyrics. It could work beautifully as the incidentals in a movie, think 8-Mile obviously, or Detroit; it’s got that sort of autobiographical story-telling narrative. It’s an absolute stormer of a track.
You can hear ‘I’m Gone’, and the rest of ‘Melancholy’, on Spotify. Check out Eli Da Vincii on Instagram.
With the Marlboro Red lit up and burning strong as he ponders his next mission, Bill Grippin shows us that he truly gets what he needs to do in order to succeed, on this quick-fire single called ‘On Me‘.
Powered by his label Another Level Music, Bill Grippin is a Houston, Texas-based hip-hop artist/music producer, with a unique blend of skills that are raw and rapped with such witty bars, that he has you bobbing your head around and feeling his groove.
Full of straight up rhymes that has you listening intently as you turn him up to the max, he leads us into his mind with an impressive array of smartly lipped lyrics, that has you respecting his street flow.
‘On Me‘ from Houston rapper Bill Grippin rips into your mind as a soundtrack to show us that you need to put things on yourself and not rely on anyone else. Whilst some others are making excuses for the lack of opportunities during these times, the only way is to open your own doors is to make it happen no matter what.
Check out the track audio on YouTube and see his IG for more news and tracks.
Fairfield, CA-hailing hip hop artist Trevino Andre has an arsenal of hard-hitting tracks in his mixtape, ‘You Know That I’. The perfect introduction to his soul-laced sound is his old school jazz-laced track ‘Chasing My Dreams’ that keeps the tones rich and the lyricism raw.
Within that smooth and compelling contrast, you’ll find the magnetism which draws you into the essence of the track that paints a gritty image of the struggles we’re subjected to as part of our optimism-stealing mortal coil, then follows up by letting you know how to find the resilience to overcome them.
You can check out Trevino Andre’s mixtape, You Know That I for yourselves by heading over to ReverbNation.
Harlem, New York-hailing rap artist Sharif Hassan points out the pitfalls in Millennial living in their soulful yet savage debut album, ‘Black Millennial’.
You scarcely need his bio to tell you that he started as a slam poet; each line in the standout track, Facetime, is practically a lyrical assassination for anyone with the audacity to buy into gold digger culture. Many rap artists may have enabled the culture by glamorising it, but Sharif Hassan paints a gritty portrait of just how insidious it is. With the dubstep style beats in place of the usual flat 808s, this high vibe vindicating track is well worth consideration for your summer hip hop playlists.
You can check out Sharif Hassan’s 2021 album for yourselves by heading over to Spotify.