Browsing Tag

Emerging Artist

NIN Interview: The Diary Door Opened on Emotional Self-Erasure and the Myth of Feeling Ready in Music

NIN speaks with the kind of honesty that makes songwriting feel like penning away parts of your soul. In this interview, the artist reflects on letting go of perfection, procrastination and panic, and learning to trust the uncomfortable lines that carry the most truth. She talks through the creative shift sparked by working with her producer, the stripped-back humanity behind her new music, and her new EP’s themes of self-erasure, injury, sacrifice, intimacy, awakening, and the body as a scoreboard for emotional safety. For emerging artists trapped in comparison or waiting to feel ready, NIN offers proof that when pushing yourself creatively, you become your greatest teacher.

A lot of artists spend years trying to separate the version of themselves they think people want from the version that actually creates honest art. When you look back at the point where music shifted from hobby to something deeply serious for you, what do you think finally gave you permission to stop chasing “perfect” and start creating authentically?

Honestly, for a long time I was trying to be this “perfect lyricist” version of myself. I’d overthink every line, make things more poetic than they needed to be, and avoid saying anything too specific in case it felt “too much.” Music was still important, but it kind of stayed in that safe hobby zone where I just wanted people to think it sounded good.

Things shifted when life in general started feeling really heavy and my mental health wasn’t in a great place. I realized I was using songs to dodge the real stuff instead of facing it. At some point I had this feeling like, “if I’m not going to be honest here, what’s the point of this at all?”

The turning point was the first song where I didn’t edit out the uncomfortable lines. I remember listening back and feeling a bit exposed, but also weirdly relieved, because it actually sounded like me. That was when it stopped being about chasing this polished idea of “perfect” and more about telling the truth, even if it’s messy.

Now my little rule is: if a lyric makes me slightly nervous to put out, it’s probably the one that needs to stay. That’s when music went from something I did for fun to something really serious and grounding for me.

You’ve spoken about struggling to finish songs in the past, which is something so many creatives battle with yet refuse to let it be known to the world. Was there a particular moment in the studio where you realised you were no longer creatively stuck and it was no longer intimidating to sit with your music?

For me, getting stuck was basically about chasing this fake idea of “perfect.” I’d overthink every line and every section, and if the song didn’t come out in one magical sitting I’d decide it wasn’t good enough. Obviously that just killed any momentum.

What changed was giving myself permission to pause instead of panic. Now, if I can’t get the next few lines or the song just isn’t moving, I leave it for a few days. I go live my week, go through whatever I’m going through, and then come back with fresh eyes. Little things people say, random thoughts during the day– all of that ends up feeding into the song. It’s less “I must finish this masterpiece today” and more “I’m building this piece by piece as life happens.”

In the studio, the real “oh, I’ve actually got this” moment was working on “sociopath” with my current producer. It was only the second single I brought to him, but it felt like a switch flipped. The song is super personal, and instead of freaking out every time I hit a wall, I weirdly just trusted myself. I was patient, I didn’t rush the emotional stuff, and I kind of knew deep down I’d pull it together. By the time we finished it, I was like, “Okay, cool, I can do this. I’m not stuck, I just needed a different way of working.” Since then, sitting with my music has felt way less intimidating and way more like hanging out with something that’s still in progress – which is way more fun anyway.

Your music feels emotionally exposed without ever becoming overly dramatic, which is a really difficult balance to strike. When you’re writing from personal experience, how do you decide which emotions are meant to stay private and which ones deserve to become part of a song?

I think for me it’s less about “this emotion is private” and more about how I show it. I’ll basically feel everything really intensely in real life, but when I’m writing I try not to pour it onto the page in this big dramatic block. Instead, I look for specific images or lines that feel true without feeling like I’m trauma-dumping on whoever’s listening. A big thing I ask myself is: would this help someone else feel seen, or am I just venting? If it’s just me getting something off my chest, that probably belongs in my notes app, not in a song. But if there’s a line where I think, “Okay, someone else has definitely felt this,” that’s usually a sign it deserves to stay. I also pay attention to what still feels too raw. If a detail feels invasive to my own life, or to someone else’s, I’ll either blur it a bit or keep it for myself. I don’t want to turn my real life into a spectacle. The goal is to be emotionally exposed but grounded – to let people in on the feeling without handing them every page of my diary.

Working with the right producer can completely transform an artist’s confidence and identity. Beyond the technical side of making music, how did your collaboration with your producer change the way you viewed yourself creatively?

He’s actually only the second producer I’ve ever worked with, and before meeting him I honestly had no idea who I was as an artist. I didn’t really know my genre, my sound, or what lane I wanted to sit in. I was kind of floating between ideas and just hoping something would click.

I also think it’s super important to work with someone closer to your age. There’s this instant shorthand – they get your references, you’re into similar artists, you both know what’s happening in music right now. It stops feeling like a formal “session” and more like two people geeking out over the same ideas.

The big shift was when we worked on “helmet.” Hearing what he brought to that track was such a lightbulb moment. It was like, “Oh, this is what my music can sound like.” After that I just wanted to keep bringing him more songs, because I finally felt like there was a direction that made sense for me.

Since working with him, my lyricism and composition have levelled up a lot. My creativity’s kind of spiked – I’ve been playing around with different tunings that I used to find really intimidating. Half the time I don’t even know what chords I’m playing, I just go with whatever sounds cool and build from there.

That collaboration made me trust my ear more than the “rules,” and it shifted how I see myself creatively – not as someone guessing their way through, but as an artist who actually has a voice and isn’t scared to experiment to find it.

“Helmet” clearly connected with listeners in a meaningful way, especially for an independently developing artist. Did the response to that track teach you anything surprising about the kind of music people are craving right now?

Yeah, “helmet” honestly blew my mind a bit. Production-wise it’s super stripped back – just me strumming an acoustic progression all the way through, a little synth that drops in for those intimate moments, some electronic strings, and a bit of percussion. And fun fact: the whole production is completely off the grid – no metronome, no click, everything was timed manually, which I think adds to how human and organic it feels.

The crazy part is that it was also the first time I’d ever written a guitar solo. That was a real challenge because I’ve never seen myself as an electric guitar person. I’ve always been more of an acoustic girl – just bashing out chords and singing over the top. So stepping into that “solo” territory felt a bit intimidating.

I’m actually really proud of that solo, because even though I’ve played guitar for years, I’ve never been the music theory kid. I don’t really know what I’m playing half the time, especially with more intricate chords and lines. I don’t know what key I’m in or which notes are “supposed” to go where – I just rely on my ear and follow what feels right.

Hearing people message me specifically about how much they love that solo, and then getting even more excited when they find out it’s my original composition, was huge. It kind of proved to me that you don’t need to be a theory genius to make something that connects. You just need a good musical ear and the willingness to trust it.

So the response to “helmet” really showed me that people are craving songs that are simple, honest, and human – and that listeners actually love hearing those little risks and personal touches, even if they came from you winging it a bit.

When you’re fully inspired, what does your creative process look and feel like? 

When I’m fully inspired, it kind of starts before I even touch my guitar. I’ll usually go down a little rabbit hole of music from the artists who influence me the most – a lot of Holly Humberstone, Searows, Lizzy McAlpine, sometimes Phoebe Bridgers if I’m feeling extra moody. And then I like to dig for new artists I haven’t heard before, just to shake things up a bit. You usually end up making music similar to what you listen to, so finding new tunes can push you in a slightly different direction.

Since being more involved in the production side of my own songs, I’ve noticed I listen really differently now. I pick up on all the tiny, fluttery production details in other people’s tracks – little ear-candy moments or textures most people probably wouldn’t notice if they’re not a muso. That stuff really feeds into my process.

From there, it’s pretty fluid. I’ll mess around on guitar – often in weird tunings now – and just chase whatever feels good. I’m not thinking about theory or “the right chord,” I’m just following what hits emotionally. When it’s flowing, it doesn’t feel like I’m forcing a song; it’s more like I’m catching something that’s already there and building a little world around it.

You’re currently building toward an EP, and projects like that often capture a very specific chapter of someone’s life. Looking at the songs you’ve already completed, what themes or emotional threads seem to be revealing themselves across the project without you intentionally forcing them there?

I didn’t really clock it while I was writing but looking back now the EP is definitely one long deep dive into what it feels like to stay in something that’s draining you while you’re also slowly losing yourself. There’s a lot of imagery around injury and warfare – knives, guns, helmets, crucifixion, courts, murder – but it’s all emotional. It’s about being in this constant state of impact: you’re getting hit, but you’re still standing there trying to hold everything together.

A big thread is self‑erasure and shape‑shifting. Across tracks like “helmet” and “swim,” I’m changing my clothes, my behaviour, my whole sense of self just to keep the peace or make things feel “okay,” even when it hurts. There’s also this repeating idea of sacrifice and martyrdom – apostles, crucifixion, bleeding for someone, going down for “murder in my courtroom.” It’s very much that push–pull of “I’ll do anything for this connection” and “I actually might not survive this version of myself.”

There’s also a big focus on the body as a measure of how loved or safe you feel. In “touch me, mean it,” it’s literally about not wanting intimacy if it isn’t genuine, and in other songs it shows up as lungs, chests, breath, being out of body, starving. The body becomes this scoreboard for emotional safety – if something’s off, it shows up there first.

At the same time, there’s this quiet thread of awakening and resistance. “the void” especially has that sense of, “Yeah, there’s a gap now, but I also feel more alive in that space,” and you get little moments of clarity scattered through the other songs too. So even though the EP lives in a messy, heavy chapter, there’s an undercurrent of starting to pull yourself back, noticing what doesn’t feel right, and slowly reclaiming your sense of self.

There are so many emerging artists stuck in that cycle of overthinking, comparing themselves, or waiting until they feel “ready” to release music. Now that you’ve pushed through some of those creative barriers yourself, what mindset shift would you say mattered most in helping you actually move forward?

I think the biggest shift for me was realising that “ready” is kind of a myth. I used to think there’d be this moment where I’d suddenly feel like a real musician and everything I released would be flawless. Obviously that moment never came, and all that mindset did was keep me sitting on songs and comparing myself to people who were already putting stuff out.

What actually helped was flipping it and thinking, “Okay, what if releasing is part of how I get ready?” Once I saw every song as a snapshot of where I’m at right now, instead of a final statement on who I am forever, it got way less intimidating. I stopped chasing this imaginary perfect version and started focusing on being honest and finishing things.

Another big thing was accepting that everyone’s faking it a little bit. I don’t know all my chords, I don’t fully understand theory, half the time I’m just trusting my ear and hoping it lands – and that’s fine. The more I leaned into that and released anyway, the more confident I became. So my mindset now is basically: don’t wait to feel ready, use the process of releasing and creating as the thing that makes you ready.

Stream NIN’s latest release on Spotify now.

Follow NIN on Instagram. 

Interview by Amelia Vandergast

Gravedigger MT’s Modern Hip-Hop Heater Super Thick Burns with Hedonic Fire and Cheeky Lust

The breakthrough hip-hop artist, Gravedigger MT, hit the ground blazing with Super Thick, a hypersexual hypersonic modern hip-hop hit that runs with salacious fire in its veins.

His cheeky personality ensures that when he pulls no punches with his lust, the result is nothing short of infectious as he lays down the hedonic heat as if he’s Lucifer with a mic in one hand and a match in the other. The vibes are high, the flames lick higher, and the whole track lands with the kind of confidence that turns raw desire into pure urban momentum.

If Gravedigger MT becomes infamous for anything, it’s going to be his ability to deliver full swagger while letting the instrumentals charge through with club-ready intensity. The beat hits with a slick, feverish charge, giving his bars the perfect setting to flex their playful carnality and unfiltered hunger. There’s a grin behind the provocation, which gives the single its charm, and that sense of personality carries the track just as much as the libido-fuelled lyrics. It feels built for late nights, blown speakers, and any room that needs a shot of reckless temperature.

Super Thick is now available to stream on all major platforms, including Spotify.

 Review by Amelia Vandergast

Kneel at the altar of RnB gospel with Tatianna’s debut single, Help Me

Grace and gravitas are set down as two pillars of affecting strength in the debut single from the breakout RnB gospel singer-songwriter, Tatianna.

The classic, piano-driven RnB ballad, Help Me, projects the kind of plea we’ve all made in times of uncertainty, as we wonder if we will ever make it out of the labyrinth of fear; fear of loneliness, fear of a lack of fortitude, fear of the repercussions of the roads we’ve walked down; Tatianna embodies a celestial presence in the release, as though her full-bodied harmonies are reaching you from a far more arcane space than a recording studio, amplifying the intensity of the ornate production which acts as a promise you’ll always get to the other side.

With a voice that record labels should be falling over themselves to sign and a boldness in her inspirational candour which should draw in fans like moths to a flame of salvation, this is a debut with phenomenal promise. Her vocal authority carries the poise of Beyoncé, the emotional reach of Adele, and the magnetic presence associated with Rihanna, while holding firm in its own devotional light.

At 18, Tatianna has already picked up award nominations, industry praise, and attention for her live presence, with a mission rooted in strength, love, and uplift. We can’t wait to hear what comes next.

Help Me is now available to stream on all major platforms, including Apple Music and Spotify.

Review by Amelia Vandergast

Stephan Folkes and the Mirror of Self Definition, An Interview

Stephan Folkes returned to A&R Factory at a pivotal moment, with a sharper visual language, a deepening artistic perspective, and a second album edging into darker territory. In this interview, he speaks with unfaltering candour about public perception, family ties, workplace reactions to his music, and the discipline it takes to keep artistry alive alongside everyday demands. He also opens up about the need for authenticity in an industry obsessed with image, the intention behind his recent visuals, and the mindset shaping his next chapter. There is a real sense of self-possession running through every answer, along with a refusal to bend under outside commentary. For anyone curious about the person behind the music, this conversation offers a revealing look at Stephan Folkes as an artist defining his own terms.

Welcome back to A&R Factory, Stephan Folkes. It’s great to have you with us again, especially at a point where your music, image and perspective all seem to be shifting in ways people will want to hear about.

You’ve had to navigate family dynamics in public, especially with names like Deyaz and Priincess Kemz already in the conversation. How has that shaped the way you see yourself as an artist, separate from other people’s assumptions?

I think people focus too much on the destination and not enough on the journey. Because the reality is, the destination doesn’t always look how you imagined, but the journey is where the growth and development actually happens. Everyone’s path is different, and I’ve had to really accept that. Just because there’s a connection on paper doesn’t mean there’s alignment in real life. Not every connection is real; some are just visible. And I’ve learned not to confuse the two.

I was brought up to value togetherness, staying connected, and supporting each other, but that’s not always how things play out. At some point, I stopped expecting that and just move accordingly. For me, it became about doing what’s genuinely in my best interest, surrounding myself with people who actually support me, and building something that’s real. I’ve got my team, I’ve got my listeners, and that’s solid. To anyone else, Good for them; they’re on their own path. But I’m fully focused on mine.

When people bring public perception into the mix, whether that’s online commentary or reactions to things you’ve said, how do you stop outside noise from warping your sense of self?

I don’t really care what other people think, but that’s not from a place of ignorance. It comes from understanding that everyone is entitled to their own perception. People are always going to have opinions on what something is and what it isn’t, and I’m not here to shape myself around that. I’m here to be who I am and stand on that, whether people agree with it or not. I’m not one of those artists who has to fit into someone else’s vision or play a role just to fit an image. That might work for some people, but it’s not how I move. If something I say went too far for someone, that’s fine they don’t have to engage with me.

But I’m not going to dilute who I am just to be more acceptable. Because at the end of the day, if you keep presenting something that isn’t true to who you are, it catches up with you. For example, an artist like Pierre XO, even his own fans are questioning him, and there are serious allegations surrounding him. Where there’s smoke, there’s fire. Eventually, that image slips. I’d rather be consistent from the start. I know who I am, and I stand on that.

You mentioned the way co-workers perceive your music, which is such a specific pressure. What’s it like creating something personal while also knowing people from your everyday working life might be forming opinions on it?

At one of the last places I worked, Wanstead Leisure Centre, I got genuinely good feedback, not just from gym members, but from co-workers too. They liked my music. And I can tell when people are just being polite. As a qualified fitness professional, I read body language well, and to me, they were being sincere. There was one worker called Pavan Sirha (I think she heard my music) she caused a stir by allegedly committing fraud and allegedly being sexually promiscuous.

From the outside, everything looked normal. But behind the scenes, a whole situation changed how people saw her overnight. It was a reminder that not everything is what it seems. Just like the music industry. At another company I worked at in Ilford called Nuffield Health. Co-workers liked my music and members too. One colleague couldn’t get enough of my debut single called Say It Like You Mean It. I was very grateful. It showed me that people will connect with what I do, even in everyday places where I may not expect.

Your recent photoshoot suggested a stronger sense of visual identity. What are you trying to express aesthetically at this stage, and how closely do you see image and sound working together in your world?

For me, my image isn’t separate from my music; it’s an extension of it. What I put out visually has to reflect what I’m doing sonically. Otherwise, there’ll be a dissonance and I’m not interested in creating something that feels inconsistent. As of this interview, the visual for my latest release, ‘What Should You Do (For Your Whole Life?)’, is very intentional. I’m sitting on the stairs, looking off into the distance, it’s reflective, it’s inward, it mirrors the question my song is asking. It’s not just about looking a certain way, it’s about expressing a state of mind. My brand is mainly rooted in empowerment and uplifting people, so everything, my music, my visuals, my message has to align with that. I don’t want people to just hear what I’m saying. I want them to see it and feel it as well.

With your second album on the horizon, what feels different this time round, both sonically and emotionally? Where are you pushing yourself that listeners might not expect?

First of all, my debut album, Hazard, is mainly centred around empowerment and uplifting people. However, my second album will partly transition into a darker sound, where I’m exploring a more edgy type of expression, as I don’t want to stagnate and stay in the same type of position longer than I need to. Because especially in the ever-changing trends and people’s fast food attention spans, I’ve got to find a way to do some things differently. Not exactly to reinvent myself, but to catch people off guard. As of this interview, my second album is nearly done. And for those who have heard it, they either like it more than my first album and/or they see the vision in where I’m exploring.

Balancing work life with music can test anyone’s patience and focus. How are you managing both at once, and has that tension changed the way you write, record, or plan your next moves?

It really comes down to discipline and prioritisation. I look at what needs to be done, set deadlines, and then realistically assess what’s actually feasible with the time I have. Because balancing work and music isn’t about doing everything, it’s about doing the right things at the right time. If you don’t manage your time, your time manages you and that’s when things fall apart.

Recently, a lot has been happening at once. I’ve found a new job, I did a photoshoot in Westminster for my upcoming album on April 6th(2026), and I’ve just turned 35 on April 9th (2026). I’m also finishing my second album, I have four tracks left to complete and once that’s done, my focus shifts fully into promotion. That balance has definitely changed the way I work. I do less overthinking and more execution. When I’m creating, I’m fully present in that moment, because I know my time is limited. It’s made me sharper, if anything, I don’t waste energy; I move with purpose

You’ve seemed quieter on social media at times. Was that about protecting your peace, reassessing what access people should have to you, or something else entirely?

There is definitely pressure, especially as an emerging artist, to always be visible. Some people say if you’re not constantly posting, people will lose interest. My approach is not built around fear. I’d rather have people who genuinely connect with what I do than chase attention just for the sake of staying on people’s radar. I’ve been quieter at times because I’ve been focused on my music, my work and building things properly behind the scenes. I also have a life outside of music, and I’m not going to pretend otherwise just to keep up appearances. When I do show up, it’s intentional. I make sure what I’m putting out actually has impact, not just noise, because for me, it’s not about constant access. It’s about meaningful connection.

You’ve had some mixed feedback from parts of the industry, including promoters. How do you process criticism when it’s unhelpful, and what kind of feedback actually sharpens you rather than throwing you off course?

First of all, I mostly get good feedback, but like any artist, you’re going to get criticism as well. There was one situation with Bedlam Bookings, where I sent them my third single called Somebody Out There?, and their response was pretty dismissive. Basically, they weren’t a fan of my high vocals and said it was a “challenging listen” and that’s their opinion. I even went on their Instagram page and I listened to one track, I don’t remember what it was called or who the artist was. But, to me, it sounded generic as F**k. I actually burst out laughing. To each to their own. And for me, that just showed a difference in taste more than anything else. Not everything resonates with everyone and that goes both ways.

That kind of feedback doesn’t throw me off, because I know I’m not here to fit into every box. The key is knowing the difference between criticism that helps you improve and criticism that’s just preference. There’s a Bruce Lee philosophy I agree with, I only use what is useful and discard what isn’t. I don’t have to change something just because someone doesn’t resonate with it. Even Michael Jackson faced criticism. When ‘Billie Jean’ was released, some people said it sounded too similar to other songs on the same subject, while others didn’t like the vocals. What matters more is staying locked into my vision while still being aware enough to refine it.

Discover Stephan Folkes on Spotify & connect via Instagram and TikTok

Interview by Amelia Vandergast

CRAZY JAMES Interview: Inside the Mind of an Independent Rapper Building His Own Lane

There’s real conviction at the heart of this interview with CRAZY JAMES, whose approach to music has shifted from pressure and expectation towards confidence, control, and creative freedom. As he reflects on the making of Make You Blush, he opens up about the moment his belief in himself sharpened in the booth, why technical ability means nothing without feeling, and how replay value matters just as much as first impact.

The conversation also digs into the independence behind UNSIGNED & UNSPOILT, the discipline required to keep evolving, and the bigger ambitions shaping his next moves. From monthly releases and long-term goals to deeper material still waiting in the wings, this interview offers a sharp look at an artist with range, self-belief, and plenty more still to reveal.

You’ve said this year is about growth, both in how you’re shaping your catalogue and how you’re positioning yourself as an artist. What feels different about your mindset right now compared to the version of you that put out earlier releases?

I think the biggest difference now is I’m a lot more relaxed about it all. Before, I put a lot of pressure on every release, how it would perform and how it would be received, and that can mess with your head creatively. Now, I just focus on getting better every time I step in the booth.

At the same time, my belief hasn’t changed. If anything, it’s stronger. I genuinely believe I’m one of the best rappers doing this, and I’ll keep levelling up until I’ve achieved what I set out to do. The end goal is still the same, music full-time. That never moves.

What has changed is how I see myself as a writer. I’m not boxed into one sound anymore. I can write a rap track one day, a blues record the next, even folk if I want to. That freedom has opened everything up.

“Make You Blush” sounds like a real marker for where you’re headed, especially with that insanely precise run between 02:27 and 02:47. When you were putting that section together, were you aiming to prove something to yourself technically, or did it come from pure instinct in the studio?

That section wasn’t originally planned to be what it became. I wrote it, stepped away from it for months, and if I’m honest, I was avoiding it a bit. I didn’t know if I could actually pull it off in the studio the way I heard it in my head.

Then one day I just locked in and recorded seven tracks in under three hours, and “Make You Blush” came out exactly how it needed to.

So yeah, part of it was proving to myself that I could do it, but it wasn’t forced. Once I got past that hesitation, it just flowed. That moment changed my confidence in the booth completely.

There’s always a risk with high-speed delivery that people fixate on the mechanics and miss the actual feel of the track. How do you make sure technical control serves the song instead of overshadowing its musical pull?

Speed on its own doesn’t mean anything if people don’t feel it. That’s something I’m very aware of.

With “Make You Blush”, I actually cut words out and adjusted lines while recording. Not because I couldn’t say them, but because they didn’t hit properly. Clarity matters more than cramming in syllables. If the listener can’t catch it, there’s no impact.

The track came from a real place as well, being overlooked for something I felt I deserved, especially representing a town I’ve backed for years. That emotion had to come through.

The technical side is there, but the intention is always bigger than that. Even the Wesley Snipes references are layered in there for people to catch over time. It’s about replay value as much as performance.

As an independent artist, how are you pushing yourself creatively without losing sight of what makes your sound yours? Has experimentation opened anything up for you that surprised you?

I don’t think I really found my core voice until around 2020. Before that, I was trying different sounds and figuring out where I fit.

Once it clicked, everything changed. That’s why my projects are called UNSIGNED & UNSPOILT. It represents that independence and clarity.

I used to think getting signed was the only way to make it. And don’t get me wrong, it helps, but being independent gives you something just as valuable, control. You get to build your sound properly without outside pressure shaping it too early.

Now, if opportunities come, you’re in a much stronger position. You’re not guessing your worth, you’ve already proven it.

Releasing consistently can sharpen an artist fast, but it can also be a lot to carry without a label behind you. What have you learned about discipline, pressure and momentum from building things on your own terms?

I’ve tested consistency properly. In 2024, I released a track every single month. That taught me a lot, not just about work rate, but about pacing and quality control.

Now I’m more selective. There’s more happening behind the scenes, visuals, planning, bigger moves, so it’s about timing things properly rather than just dropping for the sake of it.

What I’ve learned is simple. If you really want this, and you are genuinely good at what you do, you’ve just got to stick at it. Opportunities don’t always come when you expect them, but they do come if you stay consistent.

When people hear “Make You Blush”, what do you hope lands first, the precision of the delivery, the personality in the performance, or the full package of both working together?

For me, it’s the full package.

People will hear the speed, especially that section, but I want them to catch everything else as well. The wordplay, the references, the intent behind it.

If someone listens more than once and starts picking up on the layers, like the Wesley Snipes mentions, that’s when I know it’s landed properly.

This track is me showing that I’m not just doing this for the sake of it. I’m here to be considered among the best.

You’ve mentioned that this year is about building momentum. What does real progress look like to you at this stage, more releases, stronger audience connection, sharper identity, or something else entirely?

Progress for me is a mix of things.

I’ve already hit some personal goals, like reaching 100k on YouTube, which was on my vision board, but it doesn’t stop there. I want to perform at more festivals, grow the fanbase globally, and keep building the catalogue properly.

I’m also looking at expanding beyond just music, things like starting a podcast where I can talk about topics in the industry that people don’t always touch on.

And then creatively, I’ve got ideas like my next release, a 5 minute megamix blending multiple tracks into one visual story. That’s the kind of direction I’m moving in now.

The bigger goal is clear, doing music full-time by 2027.

Looking ahead to the rest of your upcoming releases, what sides of Crazy James are still waiting to come through, and where are you most determined to take your sound before the year is out?

There’s a lot more to come.

People have seen certain sides of me, but not all of it yet. I’ve got deeper, more emotional tracks touching on things like mental health and personal experiences that are close to home.

Then there’s the conscious side, speaking on real issues, things people don’t always want to say out loud. That’s always been part of who I am as an artist.

And of course, there’s still the technical side, the high-level rap, the energy, the performance.

I’m not one-dimensional. There’s a full spectrum there, and I’m just getting started showing it.

Discover CRAZY JAMES’ discography on Spotify.

Interview by Amelia Vandergast

Childhood Tramua Charged the Debut Single, ‘I won’t talk back’ by the Alt-Pop Icon in the Making, riyuli

Riyuli lit a fire under art pop with her debut single, I won’t talk back. The piano-led prelude teases a classical piano pop ballad, but riyuli uses her chameleonic talents to shift pace seamlessly, bringing crunched guitar chords into the haunting candour of the release.

On the surface, it may register as heartbroken scorn in the wake of a breakup, but I won’t talk back tears into a far more visceral wound, the attempt to find your feet independently after growing up under the tyranny of controlling parents, following the degradation of relentless character assassinations that cut so close to the bone they become part of us. Musing on how it may have been better if she had never been born is a brutal lyrical line, and one that will hit hard for anyone who has ever felt like a burden inside the familial bond. The synthesis of classical pop, electronica, rock, and the vulnerability on show makes I won’t talk back a release that will either break or heal your heart.

Toronto-based riyuli, a self-taught singer with a background in classical piano and performance, already has early radio support behind her, but this track speaks loudest on its own terms, raw, bruised, and dead certain of what it needs to say.

I won’t talk back is now available on all major streaming platforms, including Spotify. 

Review by Amelia Vandergast

Nicola Høie Pushed Disjointed Desire into the Echoes of Her Polished Alt-Pop Production, ‘Painkiller’

Nicola Høie hits all the right raw nerves in Painkiller, opening on staccato notes and hesitant chords that land like a nervous breath caught in the throat before a soul-deep confession. From there, the single slips straight into the disjointed dynamics of a relationship where feeling runs deeper than emotional synchronicity, framing love as the ultimate drug while exposing the comedown waiting beneath the rush. It’s a sharp premise, delivered through an alt-pop lens that lets vulnerability take centre stage without dulling the cinematic immensity of the production.

Whether your playlist leans towards indie, pop, or RnB, Painkiller has the reach to land in heavy rotation. The moody stylistic aesthetic, soul-heightened harmonies, and polished pop production leave a lasting echo, while Nicola’s vocal delivery gives the track its emotional voltage. There’s candour in the writing that gives the song real weight, and that sense of self-possession fits where Nicola is headed next.

After building serious momentum through streaming numbers, press attention, and a growing catalogue set to unfold across 2026, this release feels like a line in the sand. Painkiller carries the sound of an artist backing her own voice fully, and that certainty pushes Nicola Høie further towards the front rank of pop in 2026.

Painkiller is now available on all major streaming platforms, including Spotify.

Review by Amelia Vandergast

JOHNNY E SULLIVAN mapped Manhattan’s emotional undercurrent in the pop earwom, ‘New York Nights’

Pop rarely sounds as alive as it does in Johnny E Sullivan’s latest single, New York Nights. The 16-year-old New York City native sharpened the edges of metropolitan pop by lacing it with Latin rhythm and late-night pulse, setting a new standard for sonic storytelling from the Gen Z perspective. From the moment the beat kicks in, the earworm writhes with superlative style, echoing the city’s relentless buzz through his impassioned kaleidoscope of layered instrumentals.

Sullivan paints the already relentlessly storied streets with emotional precision. With charisma that’s a gravitational force in itself, he reimagines the cityscape as a place of possibility, fuelled by longing, energy, and creative ambition. Every cadence carries the kind of youthful verve that refuses to settle for the well-trodden path, channelling his reality as a competitive athlete turned songwriter into a pop anthem that speaks volumes.

Since making waves with rooftop sets and unfiltered songwriting clips across social media, he’s rapidly etched out a place in the NYC pop scene with his melodic vulnerability and fresh honesty. Influences from The Kid Laroi, Lauv, and Bazzi are present, but it’s his ability to shape raw experience into something cinematic that’s setting him apart.

New York Nights marks a confident new chapter following the release of ‘It Is What It Is’, teasing a 2026 packed with promise and more emotionally charged singles from one of the city’s brightest young voices.

New York Nights is now available on all major streaming platforms, including Spotify. 

Review by Amelia Vandergast

HAZUE the Kid blurred the lines between lust and devotion in his hypnotically hazed RnB single, For the rest of my life

HAZUE the Kid’s sonic world is one of colour, hypnotic cadence, and caressive melodies. If he fails to break through to the mainstream with his standout single, For the rest of my life, lifted from his ingeniously titled album Amourphous, it will be safe to assume the mainstream has sealed itself off entirely. Within his steamy, urgent vocals lies a bilingual duality that seduces without pretence; there’s an exoticism to his sound that draws you in, holds you close, and refuses to release its grasp even after the final hazy-hued note dissipates.

As far as unflinching declarations of passion go, For the rest of my life captures sincerity rarely heard in contemporary RnB. The production glows with an almost liquid intimacy, wrapping his voice in soft reverberations that amplify every breath, every confession. The track glides, shimmering in the tension between restraint and indulgence, devotion and desire. HAZUE’s phrasing carries a quiet self-assurance, as though he’s performing in the half-light between dreams and reality.

Born in Vietnam and now based in Korea, HAZUE the Kid has been shaping his sound since his early teens, weaving threads of hip-hop into RnB’s emotional fabric. For the rest of my life feels like the point where experimentation and instinct finally align, signalling an artist entirely attuned to his own sensual wavelength.

For the rest of my life is now available on all major streaming platforms, including Spotify. 

Review by Amelia Vandergast

Maddy Low Invited Myth and Raw Pain into Dream-Folk Euphony with ‘Dragons’

With Maddy Low’s latest single, Dragons, imagine a dreamy synthesis of the soul of Joni Mitchell, Elliott Smith, and Leonard Cohen reimagined to resonate with 21st-century melancholy, and you’ll land squarely in the territory she’s claimed for herself.

She may lean on mythological imagery in the reverie-rich single, but the roots of the quiescently aching release are anchored in raw pain; they blossom through artful embellishments and a sense of candour that lets you feel the intimacy in every confession and metaphor.

The diaphanously sublime single never desperately reaches for innovation; it achieves authenticity and visceral power through sheer artful tenacity, inviting you to find the beauty within what threatens to tear you apart. There’s no self-pity – just a gentle invitation to witness the poetry of resilience in the face of what should have broken you.

Hailing from New Zealand’s indie scene, 18-year-old Maddy Low is already fluent in the language of vulnerability and free-spirited celebration, delivering music that feels both featherlight and deeply rooted. In Dragons, she crafts a folk-pop anthem that refuses to play it safe, instead offering listeners a space to connect with the beauty found in the ruins.

Dragons is now available on all major streaming platforms, including Spotify. 

Review by Amelia Vandergast