The key element to any hard-hitting Pop track, or for any track for that matter is the recognition that the artist is wrapped up in the emotion that is being poured through the mic. Never before now has it been so palpable, Houston Clark really did set the emotive bar high for himself with this release of YDMNTM (or You Don’t Mean Nothing To Me). The beat only proved to amplify the melancholia behind the vocals as it progressed to be one of the darkest Pop tracks I’ve ever heard. How Houston Clark managed to pack in that much progression into a 3:58-minute long beat is yet another testament to his pioneering talent. By the time you’ve reached the end of the track you’ve gone from a soundscape that isn’t too dissimilar from the average Pop hit on the radio to a bass heavy smorgasbord of dark beats.
You can check out Houston Clark’s latest single for yourself by heading over to YouTube where you’ll be treated to the official music video.
Keep up to date with all the artist’s new releases by following on Facebook
Dancing in the Rain is the fourth single from the Electro House Pop powerhouse D’LuXE, it’s safe to say at this point in their careers they’ve already stamped down their style which mainstream Pop fans are sure to appreciate.
Whilst there is little in the way of pioneering conceptualism behind Dancing in the Rain, there’s no denying that the track is a solid beat that would sound as sweet pumping from dancefloor speakers as it does through your headphones. Their up-vibe energy has an infectious capacity brought through the lush yet simultaneously heavy melodies and vocal harmony. The strength behind the soaring, pitch-perfect vocals in Dancing in the Rain are just as hard-hitting as the drops, their ability to stretch the notes stands as testament to their talent.
You can check out D’LuXE’s new Pop single out for yourself by heading over to Spotify.
If you’ve always found that the EDM genre was a little lacking in Soul, then it’s my absolute pleasure to introduce you to one of the most sensational up and coming artists the EDM Pop scene has seen this year.
Higher is the debut single from singer songwriter REA whose almost classical style of vocals don’t fail to leave you captivated as you listen to her euphoric soundscapes unravel. Higher is a single which is as unpredictable as it is beguiling, there’s no telling where the beat will seamlessly progress to next, it’s clear that Higher was created as a testament to REA’s individualistic talent, which I am sure we will be hearing a lot more from in the future. I have no doubt that EDM, Pop and Trap fans alike could all unite around the offerings of aural alchemy served up by this sensational emerging artist.
As you might have noticed, I don’t have enough good things to say about REA, so you might as well go right ahead and check out Higher out for yourselves by heading over to Spotify. If you’re looking for a viscerally uplifting, urban inspired mix, you can’t go wrong with the angelically ethereal soundscape on offer through one of the most evocative mixes I’ve heard this Summer
Thinking Twice is the new single from the inspirationally soulful Pop artist Natasha Jane Julian.
The reverb heavy Dance Pop mix has already received a lot of attention from fans, and there’s no wonder why. Natasha may have one of the most soulfully powerful voices within the genre at the moment. Her vocal and lyrical style is reflective; in an amplified uplifting way they invite you into the narrative of the track helping Thinking Twice to become captivatingly resonant. Expect plenty of groove from the beat which incorporates Trap elements around the melodic synth-driven rhythm.
Although Thinking Twice was a uniquely enjoyable, aurally inventive experience I’d love to hear Natasha’s voice sit a little higher in the mix in her future work. Having said that, the vocal and instrumentals have a massive synergetic quality which makes Thinking Twice a perfect EDM hit.
You can check out Natasha’s latest single for yourself by heading over to SoundCloud now.
I’ll often get quite confused why some Pop hits become more popular than others, but it’s safe to say that PrettyBoyBeats latest single Intro ft. PM is a hit that is more than worthy of the notoriety it has has received since it’s release earlier this summer.
Intro is the perfect summer-soaked aural offering of pure EDM Pop hype. What you think is going to unfold as a love ballad quickly surprises you with the deep grooves of the drops which are riddled into the lush harmonies. You can expect plenty of hooks and the kind of build ups that almost make it impossible to breathe until they break.
You can check out PrettyBoyBeats’ latest single Intro ft. PM which dropped in June, 2018 on SoundCloud now. If you were won over by Intro, I can guarantee you’ll love the rest of the tracks from PrettyBoyBeats 2018 album ‘Miami Nights’. The Nashville artist may be up and coming, but I’d say it’s not too long before he’ll be a main feature on Electro House DJ’s playlists.
Had enough new EDM Pop drops this year? No? Neither have I, and Danila may have just released an absolute game changer with their latest single Supernova. Around the traditional squeaky clean styling of the Pop vocals you’re treated to some pretty filthy beats. The dub over the mix dampens the harsh smacks of the 808 beats around the swathes of synthy synergy and that’s before you even get to the build up and drops. It’s not every day you come across a recording artist with a vocal ability to match his beats, but the mix to Supernova provides the perfect platform for Danila to lay down his almost Depeche Mode inspired vocals. Beyond that, the lyricism is also some of the most poignant I’ve heard from this genre!
Supernova definitely isn’t a track which would be out of place on a Tech House playlist even if it does fall loosely under the genre of Melodic Pop. Whatever you want to call Danila’s style, it’s sensational. Supernova was just one of the three tracks from Danila’s latest EP ‘Moonshiner’ which was released in June 2018
You can check out Danila’s latest anthemic drop Supernova on SoundCloud now.
I never anticipated hearing a track like Better Things to Come produced on this side of the 90’s. As soon as I hit play I was awash with the nostalgia for easily one of the best decades for music. You may well argue with me over that point however there’s no disputing that Bo Jolly’s latest creation isn’t alive with some of the most soulful passion you’ve heard from a Dance Pop collective. If you could imagine how Steps would have sounded with a filthier bassline and a sax then you may almost get close to imagining the sound of Bo Jolly. Together the collective of musicians combine to make a complete powerhouse of talent, I mean, who wouldn’t want a sax player amongst their ranks who has recorded alongside Ray Charles, Dire Straits and Tom Petty?!
You can check out Bo Jolly’s latest track Better Things to Come on Spotify now. The London based musicians, songwriters and producers will be releasing their next single ‘Stranger Things’ on June 30th, 2018.
Orlando, US based EDM Dance artist has just released her debut single Put on a Show, it’s safe to say that the electronically inclined did just that with her single. The violin strings around the minimalist intro set a cathartic state of bliss before the track kicked into full tempo.
The folkish mash-up of the Indie Electronica Pop vibes creates a diverse mix that I have no doubt will be internationally adored. Her fractured yet domineeringly empowering vocal abilities created a flawless track which allowed Rosie J to stamp down her own pioneering approach to sound. If you could imagine London Grammar with a little more attitude you’d get close to having an idea of how spectacular Put on a Show is as a debut single.
If you’re looking for an ethereally melodic Indie EDM Pop track you can check out Rosie J’s first single Put on a Show on SoundCloud now. I have the feeling we’ll be hearing a lot more from Rosie J in the future.
Dance EDM Electronica artist S.O.S has teamed up with ‘The Editor’ an extremely talented producer that quite evidently after listening to this track knows his way around a remix. The Bloodline Editor Remix was released March 6th, 2018 and to say that 23 year old producer S.O.S’s fans are insatiable for her sound is a pretty big understatement. The EDM mix is comprised of relentless waves of sexy, dripping sounds. With tracks like this, S.O.S won’t be dubbed as up and coming for much longer. Her electro-pop anthems are a showcase of her talent for song writing, performing and production. With Bloodline she used her vocals to create an overwhelmingly entrancing Alt Pop sound with her husky strong sensibility. Her lyrics are deftly warped around hooks and the transcendental beats that leave her fans insatiable for her fresh new sound.
You can check out the Editor Remix of S.O. S’s fresh Electronica hit on SoundCloud
Head on over to S.O. S’s website to find out more & to see if you’re lucky enough for her to be performing near you. She’ll be hitting up a fair few festivals this summer, so make sure you stay tuned!