Browsing Tag

club

Spotlight Feature: Will Sync injected depth into Deep House with his EDM club anthem, Take a Shot

With his latest hit, Take a Shot, Will Sync went beyond riding the waves of Deep House; he went against the current to emerge as an unreckonable force in the genre in the same sonically hedonic vein as David Guetta and Calvin Harris.

The UK-based EDM producer dropped a bomb of a track that takes all the familiar elements of the genre and fuses them with something undeniably more. From the first beat, the track hits hard with its signature bassline, drawing you into its relentless energy. Yet, it’s the layered textures that push Take a Shot to the forefront of the EDM scene, injecting a refreshing depth into deep house that will undoubtedly command the dancefloor.

Co-produced with Paul Stanborough, Take a Shot balances a unique vocal contrast that elevates the overall intensity of the song. The interplay between ethereal female vocals and the deeper, darker male vocals brings a fierce dynamic to the track. It’s a combination that pulls listeners into a world of feverish euphoria, while the tight production keeps the tension simmering just below the surface.

If you’re sick of hearing EDM heavy-hitters and chart pop hits on the dancefloor, lock into how he synthesises deep house with more mainstream dance elements to build a sound that is as focused on creating a danceable groove as it is on capturing a sense of reality—something Sync believes the club scene has been missing. It’s a move that’s already paying off, as evidenced by his rising star status, recognition from major names in the industry, and his growing catalogue of hits.

Stream Take a Shot on all major platforms, including Spotify.

Review by Amelia Vandergast

Alisma-Rei anthemised the cycle of connection and detachment in her dance track, While We’re Ahead

The emerging independent artist, producer, and mixing and mastering engineer, Alisma-Rei, has added to her repertoire of infectious dance anthems after unveiling her latest euphoric floor-filler, While We’re Ahead, which strikes all the right rhythmically kinetic chords.

While We’re Ahead infuses the soul of RnB and the introspection of singer-songwriters into the dance track which delivers an affecting vignette of the reality of fragile relationships heading toward their inevitable end.

The thematic depth is matched by an intricate production style, where subversive syncopated time signatures create a sonic landscape full of unexpected twists and turns. The rhythm, with its mercurial momentum, ensnares listeners, reflecting the track’s core message through its unpredictable beats.

The impassioned delivery of the fiery RnB vocals leaves no doubt that the track served as a canvas for cathartic expression for Alisma-Rei. The single unspokenly invites listeners to lose themselves in the rhythm, find solace on the dancefloor, and perhaps heal a little in the process.

While We’re Ahead dropped on August 8th; stream the single on all major platforms via this link.

Review by Amelia Vandergast

Theo Lucas Shook Up Progressive House Pop with a Splash of Summer with ‘Sunset Martinis’

For his latest release, Sunset Martinis, the South London-based, Cypriot queer artist, Theo Lucas, hooked up with the multiplatinum DJ and producer, Lorenzo Cosi to drop the hedonistically hot EDM anthem of the summer.

By putting his own spin on progressive house with intersections of hyper-pop, Lucas crafted a track as intoxicating as the cocktail referenced in the title. The electrifying momentum seamlessly transitions into melodiously sensuous pre-choruses, efficaciously building intensity and anticipation before the bass drops, resulting in installations of pure euphoria.

The sticky-sweet vocal lines can sugar the pill of any hangover; by charging his vocal performance in the earworm with sincerity, it is clear that if Theo Lucas gets any hotter, he’s going to contribute to global warming.

In Sunset Martinis, Theo also embraces his queer identity and Cypriot roots, infusing them into his music with authentic flair as he lyrically compares his lover to Aphrodite, drawing on rich mythological imagery to celebrate love and beauty in its many forms.

So much more than a hit-maker, Theo Lucas is lighting a beacon for diversity and inclusion; his passion for advocacy shines through his work, which has seen him perform everywhere from London Pride to Westminster Abbey. Watch this proverbial space.

Sunset Martinis was officially released on August 15; stream the single now on Spotify.

Review by Amelia Vandergast

Tom Jung decoded festival vibes in his EDM anthem, Everybody Feels the Love

In his latest aural embodiment of transcendence, Everybody Feels the Love, the DJ and producer, Tom Jung harnessed the heat of festival season, allowing the warmth of unity to permeate his peerless EDM production.

The unmatchable feeling of getting your body beat and rushes of serotonin and euphoria surrounded by people sharing in a singular experience reverberates through the trance-y take on progressive house, allowing the release to unravel as a parable of the sanctity of emotion-driven electronica and the paragon of it.

The way Jung manipulates sound with nuance to spark a profound emotional response establishes him as one of the most promising up-and-coming producers in the industry. The anticipation as the ethereally enveloped instrumental layers inch towards climax will leave you entranced until the bass-swathed house beats amplify the euphonic ecstasy resulting in a danceable remedy, capable of exhilarating and moving even the most steadfast listeners.

Don’t be surprised if in a few years keeping your finger on the EDM pulse revolves around revelling within the pulsative utopias orchestrated under Jung’s prodigal volition.

Add Everybody Feels the Love to your Spotify playlists and follow Tom Jung on TikTok to keep up to date with the visionary’s latest releases.

Review by Amelia Vandergast

Bad Avocado is ripe for the picking for your summer playlists in their house anthem, Aguacate NewsHour Special (All of the Memories)

Feel the pulse of summer’s heartbeat with the latest single, Aguacate NewsHour Special (All of the Memories), by the enigmatically irreplicable artist and producer, Bad Avocado. From the first note, you’re at the mercy of the independent house artist’s grooves and consumed by the confrontation of pure elation, which proves that Bad Avocado is set to defy their nature and remain eternally fresh.

Aguacate NewsHour Special (All of the Memories) is ripe for the picking for your summer playlists. The seraphic soundscape envelops through the rushes of lush reverb that wrap around the echoes of nostalgia, allowing the instrumentals to capture the sense of yearning for ephemeral memories which bleeds from the harmonised ethereal vocal lines.

The tactile sense of sun-kissed bliss reverberates to the forefront of the flawless anthem which attests to Bad Avocado’s songwriting and production chops. As the track crescendos, each moment of escalation is finely tuned, leading to hedonic breaks that burst with intensity. It’s in these moments that the track holds its breath, before plunging into a sonic rapture that’s textured with complexity and clarity.

Aguacate NewsHour Special (All of the Memories) dropped on June 24; stream the track on Spotify now.

Review by Amelia Vandergast

Electro-House Goes Pop in Secret Wish’s EP Melody of the Music Man

Secret Wish

Secret Wish’s hotly anticipated EP, Melody of the Music Man, kicks off with the unfetteredly feel-good 7th Heaven Radio Edit before blasting into the 7th Heaven Club Mix, then progresses into the DJ Combo & Rayman Rave, Duumix, DIM3NSION, and Stelios remixes; offering nine different ways to experience the euphoric waves of electro house as they progressively crash on the shores of airwaves and dancefloors worldwide.

The opening iteration of Melody of the Music Man starts with a simple AVICII-esque piano melody before erupting into a disco-grooved EDM anthem for the ages, not just the summer; the appeal of an EDM anthem in this evocatively and melodically liberating vein could never come close to temporal.

The track reaches the epitome of sun-drenched rhapsodic bliss through layers of transcendentally augmented instrumental layers; the beats bring just as much enraptured ecstasy as the synths as they endlessly ascend throughout the progressive house mix that stands as a testament to the Belgian duo’s ability to craft infectious dance-pop anthems with global appeal.

Their music consistently tops charts across Europe and Asia, demonstrating their ability to transcend borders with crowd-pleasing anthems while injecting high-octane energy into productions hooked with a timelessly finessed pop sensibility. It’s safe to assume that Melody of the Music Man will be sitting scintillatingly pretty at the top of the charts before long.

Stream the Melody of the Music Man EP in full on all major platforms via this link from July 1st.

Review by Amelia Vandergast

Reach Nirvana with DJ Roko’s Slice of EDM ‘Heaven’

DJ Roko dialled up the disco dance-pop euphoria in his latest burst of beat-driven euphoria, Heaven; 90s disco nostalgia permeates the exhilarated EDM production that embodies the UK producer’s influence of David Guetta, Tiesto and Calvin Harris while leaving plenty of room for his signature style to ensnare the airwaves. If rhythm is a dancer, as Snap! proclaimed in ’92 it would get down to this hit that will maximise your lust for life.

The West Midlands-born, Glasgow-based artist and DJ first exhibited his talent for fusing kinetic rhythms with melodies that melt into the mind through his official debut release, Velocity, earlier this year, and has already attracted over 10k monthly Spotify listeners with the infectious intensity within his sound that will undoubtedly flood dancefloors throughout 2024.

With his self-produced debut LP, in addition to several other projects, ready to drop later this year, DJ Roko isn’t a name EDM fans will want to ignore for much longer.

Heaven was officially released on April 27; stream the single on Spotify.

Review by Amelia Vandergast

Beats collided with raw, unbridled energy in DJ Lennon Mercury & Belle’s EDM collab, Midnight

Midnight” by DJ Lennon Mercury featuring Belle is a relentless force. This single, crafted by the masterful hands of DJ Lennon Mercury and penned by the Grammy-winning Belle, redefines the boundaries of EDM with its raw, unbridled energy.

From the get-go, “Midnight” grabs you by the soul. The hard-hitting hard house rhythms are merciless, seizing your rhythmic pulses and refusing to let go. The production is slick, a glossy testament to what the future of EDM can and should be. Belle’s vocals don’t just ride the beats; they electrify them, matching the high-octane, infectious intensity that’s set to dominate airwaves and devour dancefloors.

Picture the wild, unapologetic spirit of Icona Pop’s collaboration with Charlie XCX, then crank it up with hardstyle steroids – that’s the explosive vibe DJ Lennon Mercury has unleashed. Belle, with her history of lighting up stages worldwide, injects a raw, emotional depth into the track.

DJ Lennon Mercury, a maestro of the EDM scene, brings his signature blend of innovation to “Midnight.” Known for shaking up charts and crafting soundscapes that defy convention, his production on this track is a bold statement in a genre that thrives on the cutting edge.

Midnight stormed the airwaves on March 15; stream the single on YouTube now.

Review by Amelia Vandergast

Sonic Alchemy: An Interview with KASIA on Weaving Spirituality into Music

In this enlightening interview with A&R Factory, artist KASIA opened up about her latest single, “Heartstrings,” and its deep-rooted connection to her spiritual journey in music. She reveals how her songs, emerging from personal struggles, have become a sanctuary for healing, with a special focus on the transformative power of specific musical frequencies.

The interview promises an intimate glimpse into her artistic evolution and the profound impact of her music on both personal growth and the collective human experience.

KASIA, welcome to A&R Factory! Can you share the story behind your latest single and music video, “Heartstrings”; where did the inspiration come from? 

“The inspiration behind my latest single and music video, “Heartstrings,” comes from personal experiences, as most of my songs do. The lyrics were born out of a pretty bad relationship, where I found myself struggling with difficult emotions. Throughout my life, music has served as my safe place, providing a certain protection from harsh realities. In many ways, music has been my reality, offering a means of expression and understanding in the face of adversity.”

How has music helped to shape your healing journey? And how important is it for you to light the path towards empowerment for your listeners? 

“Music has played a huge role in my healing journey, serving as a powerful form of catharsis and expression. It’s difficult to fully articulate the transformative effect that music has had on me. There’s a certain magic that occurs when you listen to music in specific frequencies. While most modern music is tuned to 440 Hz, which can sometimes evoke a sense of melancholy, I’ve found that music tuned to 432 Hz resonates more harmoniously with the energy of the Earth. Many older pieces of music were tuned to this frequency, and I tend to use it for my own work, including tuning my healing instruments to 432 Hz.

The impact of music extends beyond mere sound waves; it can deeply affect us on physical, emotional, and spiritual levels. For me, creating and listening to music in these frequencies has been a source of profound healing and growth. As an artist, I feel a responsibility to not only share my personal journey through lyrics and music but also to be vulnerable and real with people – hopefully to the effect of empowering my listeners.”

Your goal is to create a spiritual and energising journey through your music. How do you incorporate this intention into your creative process?

“Creating a spiritual and energizing journey through my music is paramount to me. I focus on making empowering lyrics that resonate with listeners on a deeper level. I integrate the ethereal tones of sound bowls into my electronic productions using Ableton. My creative process is deeply intertwined with meditation and spending time in nature, where I find wisdom and inspiration. Through the practice of gnosis, a process of inner exploration and connection with our higher selves and nature, I tap into somewhat hidden creative expression. I want to authentically express myself while offering something meaningful to others on their individual paths. I believe that music serves as a conduit to higher states of consciousness and my goal is to channel that energy and share it with my audience.”

How did you come about developing your unique blend of house, bass house and pop? Were there any particular influences which shaped it? 

“My musical journey has been a fusion of diverse influences. Growing up, I was drawn to pop icons like The Spice Girls and Britney Spears, followed by a deep dive into hip-hop with artists such as Biggie, Tupac, WestSide Connection, Naz, and J Cole during my high school years. As I matured, I became more drawn towards house music. It was during this phase that I connected with the producer of Fan Death, SZAM, who invited me to step in as the lead singer, replacing Dandi Wind. Fan Death’s synth-pop style marked a pivotal moment in my musical evolution.

The more I got to know Vancouver’s music scene, I discovered a blend of techno and house influences. Although I wasn’t initially drawn to techno, I found my niche in Bass House, a genre that merges elements of house, pop, and rap. My journey is driven by a genuine love for music and a desire to create something uniquely mine. Recently, I’ve been particularly drawn to the lyrical style of Caroline Polachek.”

How indicative is “Heartstrings” of what is to come from your debut album? Which other themes does your LP explore? 

“While “Heartstrings” serves as a starting point, it’s just a glimpse of what’s to come with my debut album. I see it as an opportunity to test the waters, to gauge reactions to both my music and the visuals I create. Part of me is inclined to wait until there’s a readiness from the audience, while another part recognizes that significant change often arises from bold actions, regardless of initial readiness. As Theodore Roosevelt aptly said, ‘It’s not the critic who counts.’ So, while “Heartstrings” sets the tone, my debut album will delve deeper into a range of themes, exploring aspects of personal growth, resilience, and the human/spiritual experience.”

Did your transition from being a lead singer in a synth-pop band to becoming a music producer influence your current style? 

“The transition from being the lead singer of a synth-pop band to stepping into the role of a music producer has profoundly shaped my artistic trajectory. Fan Death was my first experience writing and recording professional music. I learnt what a DAW was and how to use it! Fan Death truly served as a pivotal chapter in my musical evolution.

Despite the stylistic differences between synth-pop and my current direction, I owe a great deal to SZAM, the creator and producer of Fan Death. The band imparted invaluable knowledge and skills. Looking back, Fan Death was ahead of its time, and I often reflect on the synchronicities and patterns that have guided my journey towards future endeavors.”

You’ve had your fair share of high-profile live performances; do you prefer writing music or performing and seeing first-hand the effects of your music on your fans? 

“Thank you for the question! It’s a tough call because I genuinely love both aspects. On one hand, there’s nothing quite like the energy of performing live and connecting with fans face-to-face. Witnessing firsthand the impact my music has on them is truly special. But then, there’s also something incredibly fulfilling about being in my element – in the studio, wearing my glasses and hoodie, lost in the creative process of making music. I find joy in every aspect of my artistry, including dreaming up music videos and bringing my vision to life through visuals.”

As a delegate of The Canadian Academy of Recording Arts and Sciences, what insights have you gained about the music industry?

“Just being around other artists pursuing similar goals is such an amazing experience. The most profound insight I’ve gained revolves around the power of community within the music industry. Coming from a small town where artistic pursuits were rare, I often felt isolated in my passion for music. However, being surrounded by other artists who share similar aspirations has been so refreshing. The opportunity to connect with full-time artists who understand the language of creativity has been incredibly inspiring. It’s a reminder that I’m not alone in this journey and that there’s this supportive community, rallying behind each other’s artistic pursuits.”

Stream KASIA’s latest music video on YouTube now.

Interview by Amelia Vandergast

Buddy John synthesised retro pop aesthetics with contemporary EDM magnetism in his debut release, Don’t You Give Up on Me

Buddy John’s debut single, ‘Don’t You Give Up on Me’, is a vibrant testament to the enduring spirit of retro pop, infused with the pulsating energy of Euro dance beats, and wrapped in the luxurious fabric of contemporary pop production.

Hailing from Nampa, Idaho, Buddy John has crafted a sound that revives the nostalgic pulse of the 90s and 2000s dance clubs, while injecting the bold energy of 80s synth and rock/electronic rhythms. His declaration of romantic resilience bridges the gap between eras, appealing to both devotees of classic pop and the new generation of EDM pop fans.

The track’s snappy grooves and luxe production are a nod to the likes of RuPaul, yet Buddy John carves out his own niche in the pop landscape. His strident vocal lines don’t just complement the instrumentals; they command attention, oozing fervour and proving that passion is the driving force behind his artistry and everything he does.

‘Don’t You Give Up on Me’ is more than a mere homage to the past; it’s a synthesis of retro aesthetics and contemporary commercial appeal. Buddy John understands the power of nostalgia, yet he doesn’t rely on it. Instead, he uses it as a springboard to launch into a soundscape that will speak to your soul as much as much as your rhythmic pulses. We can’t wait for the sophomore release.

Don’t You Give Up on Me is available to stream on Spotify and Apple Music.

Review by Amelia Vandergast