Hostility and hip hop have gone hand in hand since the Bronx inception, but here to prove that nothing is in trend forever is the trailblazing conscious rap artist, BHM NONO, with his latest single, DESTINED 2 WIN.
After an extended spoken-word prelude that puts you in the perfect place to feel the weight of the following bars, the instrumentals bring plenty of dramatic minor-key atmosphere into the mix. And that is all before BHM NONO’s fiery convicted bars prove that motivation doesn’t have to be synonymous with others’ destruction.
BHM NONO has exactly what it takes to become one of the most essential artists of his generation. We can’t wait to watch him get there.
The official music video premiered on April 22nd; you can check it out for yourselves by heading over to YouTube.
Review by Amelia Vandergast