Browsing Tag

Alt-Pop

Isla de Luca redefined the femme fatale archetype in her provocatively liberating alt-pop hit, I Already Am One

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Isla de Luca riotously fucked the gender binary with the launch of her debut alt-pop single, I Already Am One. With the rock licks augmenting the pop hooks and injecting them with adrenaline, the NYC icon staked a serious claim in the pop domain. After ensnaring just about everyone who crosses her on TikTok and Instagram, she’s more than ready to demurely dominate the airwaves with her scintillating synthesis of electronica, pop and rock.

While trad wives are falling over themselves to appease the male gaze as their sole aim in life, Isla de Luca has asserted herself as an indomitable queer pop icon with the refrain “I don’t need a rich man, I already am one”. It’s a subversive twist to die for and to live for. Through her mission to rip up the exploitative tropes around desire and empower others to embrace their provocative power, she stands just as tall as Kathleen Hanna in the feminist landscape.

If you thought femme fatales were all about seduction, feel the vindication cascading from Isla de Luca’s flawlessly electrifying vocal lines and realise the liberation of living as the archetype in their villain era.

For fans of MARINA, Paramore and Sophie, this single isn’t one you want to sleep on.

I Already Am One will be available to stream from February 16. Stream it and follow Isla de Luca on all major platforms via this link.

Review by Amelia Vandergast

NY’s Cindy Rees turned on the ‘Effervescent Light’ in her latest EDM pop release

Cindy Rees’ standout single, ‘Effervescent Light’, is a vibrant testament to the power of healing in music. Clocking in at just under two minutes, this New York-based singer and dancer turns every second into a pulsating celebration of sound and spirit. Rees, who found her voice in the bustling cityscape of NYC, channelled her passion for dance and songwriting into a track that radiates positivity and energy.

The song is a kaleidoscope of genres, seamlessly blending elements of trance and house with pop sensibilities. It’s a bold move, but Rees navigates this eclectic mix with the ease of a seasoned artist. The beats are snappy, creating a rhythmic pulse that forms the backbone of the track. It’s this foundation that allows the rest of the musical elements to shine.

Rees’ Bollywood-esque vocal range is nothing short of phenomenal as she harmonises over the commanding bass-swathed beats. Her voice doesn’t just traverse different pitches; it explores a spectrum of emotions.

With some honing to her production style, she has some serious promise in the music industry.

Effervescent Light was officially released on January 5th; stream the single on SoundCloud.

Review by Amelia Vandergast

NÍNIVE – Aleluya: Celestial Permission to Shed the Weight of Emptiness

After making one of the strongest debuts of 2023, the Ecuadorian Alt-Pop conduit of cinematic experimentalism, NÍNIVE, has returned to the airwaves with her sophomore single, Aleluya, created in collaboration with the world-renowned producer, Enrique Gonzalez Müller.

There’s not just something in the ethereal atmosphere of Aleluya; the intricate complexities within the explorative instrumentals as they oscillate, glitch and melodiously flow are dynamite to the rhythmic senses as they create a beguiling platform for NÍNIVE’s celestial vocal timbre.

As the deeply confessional single professes the weight of internal emptiness, the transcendence within the production is permission to free yourself from that feeling and let light and colour into your soul through resilience, love and awareness of inner beauty. The sonic meditation is the ultimate antidote to the agony of our current era, which makes it so hard to find meaning and fulfilment. We can’t wait to hear what the superlative songstress constructs next.

Aleluya was officially released on February 2nd; stream the single on Spotify.

Review by Amelia Vandergast

Species Spoke on Staying Inspired on His Experimental Grind in an Exclusive Interview

Minnesota’s Taylor Spiess, better known as Species, has been carving a niche with his experimental trap-tinted hyper-pop edge. A&R Factory pulled him from the studio to explore his musical journey, influences, and how he’s been holding dominion over the airwaves with his hit singles, Barely Breathing and Use Me.

Species, welcome to A&R Factory! We’d love to hear more about your highly anticipated upcoming project with The Lotto Tribe, “Old Me”.

“Old Me is a story about an obvious toxic relationship. It ended with me either coping with it or breaking away from it for periods of time using different substances. Old Me is a song I wrote about that.”

How has the indie label imprint, The Lotto Tribe allowed your music career to gain momentum?

“So far, they’ve helped redistribute my entire catalog professionally and introduced better opportunities for me in this industry. They’ve also shared a lot of knowledge and helped me build a good base for my upcoming releases.”

How did your collaborations with Pardyalone and Henny Hermes come about, and are there any more collabs in the pipeline?

“Pardy grew up in the same town as me; Big Lake, Minnesota. Through mutual connections and just being in such a small community, we ended up in the same crowd. He ended up being influential to me at the beginning of my career by helping me become a better artist/person, building my image and eventually collaborating on a song titled, Sunset Drive. I played it for Pardyalone and his manager Jake, they liked it and thought he would fit on it, so he hopped on the song and killed the feature.

With Henny Hermes, it was a little different. I found him on TikTok, he was promoting a song of his and I liked his voice, so I hit him up on Instagram. He messaged me back and said he would be open to working with me, so I sent him a song I had called DANCING WITH THE DEVIL. He sent me back the verse for that on the same day and I knew we’d be making more together; the sound was just there. Right time, right place. You know? Since then, we’ve released two more collaborative records that we’ve done together, Novocaine and Use Me.”

Your previous projects like Barely Breathing caught plenty of momentum, what do you think was the key to the success of this single?

“I think the key to that project was honestly just loving the song so much and believing in the message. If you have a single that you’re confident in and you want the world to hear, it comes more naturally than trying to push a song just because you “have to drop.” Quality over quantity 100%. With Barely Breathing, I also shot a professional music video to accompany it, so that helped.”

What are your influences and goals as an artist? 

“Definitely the homie SLOE JACK. His work ethic is insane. He’s always doing something to better his craft and embracing a style you don’t hear much of anymore, all while doing it perfectly in my opinion. Also, an artist named, Kringe, for sure. He has out-of-the-box ideas and brings them to life beautifully. He’s a huge example of quality over quantity. My goal is to impact as many people as possible with my art while maintaining who I am and not giving in to pressure around me for I’m hoping a long time.”

Can you tell us about your new distribution deal with AWAL/The Orchard and being involved with the Sony Music network via The Lotto Tribe and A&R Bezel Brilliant?

“I’m super thankful to have this opportunity with The Lotto Tribe and to be distributed through AWAL. I’m grateful to the people who made it possible. I’m just excited to see what’s next and keep doing what I do.”

What does being an artist mean to you, and what are your future plans?

“Being an artist means you can voice your thoughts to be heard and help the people who listen and may face those same struggles in their own life. That’s what it should mean to anyone who’s doing this, in my opinion through music the world can come together. Stories that make people feel and a good beat go a long way! I have a few releases and some cool stuff planned throughout the next couple months. Live sessions, acoustics, and more music for sure. I’m just really looking forward to sharing my art with the world and seeing where it takes me next! So stay tuned.

Hear Species on Spotify and discover more about Species here.

Interview by Amelia Vandergast

Molly Ferrill unclipped her wings in her emboldening sonic rebellion, Born to Fly

Molly Ferrill’s debut single, ‘Born to Fly‘, is a clarion call to unshackle the spirit. The potent blend of rock ‘n’ roll fervour and pop sensibility echoes the raw energy of Joan Jett and the unapologetic boldness of Courtney Love. But the real earworm appeal lies in how the National Geographic Explorer turned musician infused the single with a sense of unbridled freedom, mirroring her own life’s journey across the globe.

Recorded in Mexico and produced in the U.K., Born to Fly is a testament to her multifaceted creativity, seamlessly blending visuals and sounds that resonate with her deep connection to the natural world. The accompanying music video, set against the rugged backdrop of Tlayacapan, Mexico, features a Harris’s hawk, symbolising the song’s core message of liberation and empowerment.

The track itself is a masterful reinvention of 90s nostalgia for the modern alt-rock scene. Ferrill’s vocals oscillate between the soulful pop tones reminiscent of Texas and the gritty edge of the Riot Grrrl era. The guitar licks may pay homage to the classic rock era, but they are distinctly contemporary in their execution.

Ferrill’s message in Born to Fly is clear: liberation is not just a dream, but a tangible reality, attainable through the sheer force of will and the joy of living.

As Ferrill continues to traverse diverse creative landscapes, from the streets of Mexico City to the urban sprawl of Bangkok and New York City, Born to Fly is a strikingly catchy elucidation of her artistic vision – fearless, unbound, and relentlessly uplifting.

Check out the official music video for Born to Fly on YouTube.

Review by Amelia Vandergast

Marilyn Joy conjured affectionate innocence in her sticky-sweet synth-pop score. HeartSchool

HeartSchool by Marilyn Joy

Marilyn Joy’s latest single, ‘HeartSchool’, is a sticky-sweet journey back to the innocence of first loves and schoolyard romances. This London-based artist, known for her alternative pop/rock flair, has once again captured our hearts with her quintessentially quirky style.

The lo-fi polyphonic pop vignette is a sweet, nostalgic trip down memory lane, guided by tender melodies which evoke the simplicity of young love, untouched by the complexities of adult relationships. Marilyn’s playful vocal timbres weave through the melody like a gentle reminder of days gone by while bearing reminiscence to the uninhibitedly expressive air of the Legendary Pink Dots.

Marilyn’s influence in the London music scene is evident in her live performances, described as ‘exciting’ and ‘unpredictable’. The track is a testament to her ability to blend genres and influences, from Blondie to Starsailor, into her distinctive sound.

With her previous releases, including ‘Crystal D’Arke‘ and ‘Killjoy Was Here’, she has consistently demonstrated skill in crafting songs that resonate with a wide audience. ‘HeartSchool’ continues this trend, solidifying her place as a significant voice in the alternative pop/rock genre.

HeartSchool is now available to stream and purchase on Bandcamp.

Review by Amelia Vandergast

frekld cloud sang a lyrical lullaby in ‘Peter Pan’ ft Jxsie Beats

frekld cloud’s latest single, Peter Pan, featuring Jxsie Beats, is a mesmerising journey through a dreamscape where the boundaries of consciousness blur. This single, a harmonious blend of ambient, videogame-inspired instrumentals and delicate pop vocals, invites listeners into a world where music and the inner trappings of a melancholy mind meld seamlessly.

At 19, frekld cloud has already shown a profound depth in his music by intertwining sound with heartfelt emotion. The lyrical lullaby is a vivid illustration of his journey, evolving from a young artist sharing his creations on YouTube and SoundCloud to an emerging voice on the global stage. His commitment to exploring mental health through music, born from a childhood where expression was a challenge, shines through in Peter Pan’s ambient, videogame-like instrumentals, which cradle the narrative of a reflective mind.

Frekld Cloud’s vocals, both soft and resonant, glide over the dreamscape, painting a picture of emotion and introspection. The lyrics, forthright and poignant, draw listeners into the artist’s psyche, exploring themes of freedom, self-awareness, and the complexities of mental health. We can’t wait to join flekld cloud on his next ethereal journey.

Peter Pan is available to stream on Spotify.

Review by Amelia Vandergast

Spotlight Feature: Madam Who? Has riotously returned with her pop-hooked and rock-licked electro-clash earworm, Peter Meter

Electro-pop-rock meets hip-hop in the latest single, Peter Meter, by the indomitable visionary, who always favours the bold and rejects the mundane to empower others through the electricity in her eccentric expressionism, Madam Who? In her rap verses, the trailblazing sonic mould-breaker gives all the ensnaring electro-clash energy of Peaches before the track descends into a Garbage-esque alt-90s earworm in the choruses to deliver the ultimate liberating anthem.

The larger-than-life vignette of how her Grandma Rita used to absolve her of her boy troubles took Madam Who? 20 years to write, but now it has arrived, complete with a fully characterised music video and a quirkiness akin to the B-52s, we can all drink in the sage wisdom, which you may not want to follow to the T, but one thing is definitive about this track, it will riotously shake every ounce of ennui out of you.

After overcoming brain cancer, Madam Who? Has remained relentless on her mission to defy expectations and verse for the underdogs. In 2023, her debut EP, Reclaim Your Power, caught the attention of Good Morning America, and her story aired to 1.7 million viewers. Now that Peter Meter is on the airwaves, the Maryland-residing singer-songwriter is set to spill more serotonin and uplift countless people from their minor and major tribulations.

The official music video for Peter Meter premiered on January 19th; stream it on YouTube.

Review by Amelia Vandergast

Heather McDowall visualised a digital delirium in her infectiously disorientated alt-indie pop hit, Truman Show

In 1998, The Truman Show exhibited the exploitative tendencies of media and how it damages self-perception; Heather McDowall spun that narrative a little further through the lens of a Gen Z raconteur of alt-indie pop with her latest single, Truman Show.

The Midlands-residing singer-songwriter burst through the delicate and twee indie pop bubble to deliver a funk-distilled, rock-licked earworm which transcends the candidly confessional and conversational style of Kate Nash.

The delirium of living in a reality marred by digital ties and afflictions is pervasive throughout the single; a nod to the unorthodox yet exhilarant production style, which allowed Heather McDowall to efficaciously visualise her disorientating experience with reality. It’s safe to say that she spoke for us all in yet another stellar feat of ‘multi-dimensional’ music orchestrating.

Since she made her 2019 debut on the airwaves following the success of her YouTube channel, McDowall has made several appearances on BBC Introducing, Live at the Basement Amazing Radio, and Totally Music. After bearing witness to the evolution of her style and the tangible resonance in Truman Show, McDowall is by far one of the most promising artists in the UK right now. For your own sake, dig in.

Truman Show aired on the airwaves on January 5th; stream the single on Spotify.

Review by Amelia Vandergast

Arden – I Don’t Sleep: A Poignant Alt-Pop Symphony of an Exposed Heart and Soul

The London-based alt-pop pioneer, Arden, found the inspiration for his latest single, I Don’t Sleep, through the fear that once you have laid your soul bare, there’s no covering it up to the ones you exposed your vulnerability to.

There’s sweetness in the sentiment “there will always be a part of me that’s yours” but the bitterness of that part of you becoming redundant in the wake of a breakup is a cutting juxtaposition. Lyrically, it is powerful enough to make you view relationships through a brand-new cautious lens. Still, within the blossoming swells in the piano melodies and the orchestrally carved crescendos, there’s a scintillating atmosphere, full of spirited passion – stirring enough to make you want to take the dive into inevitable pain.

I Don’t Sleep is a testament to Arden’s ability to blend poignant lyrics with lush musical arrangements. The song achieves a cinematic quality, panoramic enough to be part of a blockbuster soundtrack, yet intimate enough to tug at the heartstrings with every note. Arden’s cultivated songwriting, reminiscent of Owl City, shines through in I Don’t Sleep. His soulful vocal performance, memorable melodies, and sophisticated production showcase a maturity beyond his years.

As he opens 2024 with this energised and refined sound, Arden solidifies his place as an artist to watch, captivating audiences with his honest and witty songwriting.

I Don’t Sleep will hit the airwaves on January 5th; stream it on SoundCloud.

Review by Amelia Vandergast