Music

SONA – You must give this a minute of your time

Give Me A Minute exists at a place where electronica meets indie, where underground dance meets mainstream pop, where the cultish meets the commercial. It is a place where the best and most rewarding music experiments happen and SONA is right at the heart of it. The vocals could almost be a slow, charting R&B pop song and as great as her voice is, wandering between haunting and sultry, ethereal and sassy, it is what is going on behind it that really takes your breath away.

A slow clubland groove is layered up with pulsing waves of futuristic electronica, skittering percussion and a wonderful dynamic built through dynamic switches, break downs and crescendos. It is difficult to know where this fits in to the existing musical canon, but you can say that about all the best music. One half of the song screams chart success, the other just wants to be loved by only the most discerning musical tastemakers. That’s going to confuse the A&R teams who will inevitably come calling.

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