Music

Sinikka Monte has pushed forward the evolution of Pop with her latest sultry Indie earworm “Play Pretend”

Play Pretend” is the latest resonantly mesmeric Pop single from up and coming Austria-based artist Sinikka Monte.

If you’re taking names of the artists in possession of the voice of the new generation, you’ll want Sinikka Monte’s name at the top of that list. The Indie Pop hit transcends archetypal moody Pop with a passion-soaked delivery of unfiltered and unapologetic emotion while keeping the sound stylish and radio-worthy. There’s a smorgasbord of it on show, making it all too easy to warm to Sinikka Monte’s resoundingly arrestive sound.

Sinikka Monte may be fresh from her inception, but there’s already an irreplicable maturity to her sound which won’t be easily ignored. Get her on your radar now. She’ll end up in your ears one way or another.

You can check out the official video to Sinikka Monte’s single Play Pretend which dropped on June 19th for yourselves by heading over to YouTube.

Review by Amelia Vandergast

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