Music

Shared Image Redefines Who Does What on their superb new single.

Soft, jangly indie-pop is overdone at times these days, but ‘Redefined’, the first single from Shared Image’s new album ‘Who Decides Who Does What?’, is a cut above the usual ‘three lads with Telecasters from Crewe’, with a charm and style all of its own.

Shared Image – hailing from Thunder Bay, Ontario, which is a little more exotic than Crewe for sure – have pretty much answered their own album-title question here – this is the brainchild of Craig Delin, a 20 year veteran of bands now forging his own path by writing, creating, performing, and producing ‘Who Decides Who Does What?’ all by himself. So it seems he decides pretty much who does everything, and on the basis of ‘Redefined’, that’s working to extremely good effect.

Vocals, guitars, keyboards, drums and programming, and synth parts are all down to Delin, the whole track sitting together beautifully; there are elements of old school alt-rock indie goodness in the likes of Pavement, a little of Johnny Marr’s guitar work and certainly some Modest Mouse, coupled with a little of They Might Be Giants and maybe a touch of Crowded House in the mix too. That’s a pretty heady mix, and on ‘Redefined’ it works extremely well. Based on this, Delin deciding Who Does What is a pretty sensible plan.

‘Who Decides Who Does What?’ is out now across all major streaming platforms. You can hear ‘Redefined’, and the rest of the album, on Spotify, and follow Shared Image on Facebook.

Review by Alex Holmes

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