In a world of pre-packaged, written to order, chart to bargain bin dross, Valve remind us that there are other options available, that pop music can be built around integrity and clever construction. It also reminds us that not all rock music has to be centred on adolescent and “how tough do I look” poses…because, of course, the answer is “not very!” Better Believe My Eyes rocks with the best of them, albeit in a deft and understated way and pops to perfection because it has soul and groove to spare. It also has broad appeal, discerning music fans will admire the way it is put together and mainstream pop fans will just want to dance the night away to its slinky rhythms.
There isn’t much new under the musical sun, and what is going on here is hardly new either, but it shows that even along the familiar and well-trodden musical pathways there is still more than enough room to be original as well as highly accessible. It isn’t always about breaking new ground, sometimes it is good enough to revisit old musical comfort zones, give them a new lick of paint, polish things up a bit and come out with a song that works just because it is a great tune. No gimmicks, no fashion statements, just great music for the sake of great music. Isn’t that how it should be anyway?