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listen to my demons

Recorded and produced while in lockdown on canal boat in Leicestershire; Folk artist Calum Read inspires us with ‘’Demons’’

Her voice is stuck in my head. What a sad but inspirational story this is. This is what real music is, in the grand scheme of life. A true Folk singer-songwriter who makes music to express his pain about a close one’s heart-breaking suicide and the after effects emotionally, that are attached forever to such a traumatic experience. 

Manchester’s ‘Calum Reed’ has found solitude on a canal boat during this terrible pandemic and has made inspirational music to escape the madness and give us a piece of beauty to enjoy. 

Calum had very little resources but wanted it badly enough, so made it happen somehow with the support of family and friends closest to him. This is the 3rd track from his debut release, ‘’Long Cool Girl EP’’ and it’s a beautiful song, full of emotion and realness. I found my eyes watering up while listening to ‘’Demons’’. The passion in the track is clear to see and it was so well executed. Well 

I hope to meet Calum one day soon and see his boat Long Cool Girl that he has been living on. Calum seems like a guy with incredible stories and with his soulful voice and music, I’m rooting for his success, no matter where or what it is. 

Reviewed by Llewelyn Screen

AYE FIB – “My LIFESTYLE” MVMIX Finally Found Its Groove

AYE FIB’s new album is all shades of awesomeness. The songs in the album are perfectly placed in the archive of Hip-hop and Rnb genre. The album, however, just like most other hip-hop songs have many explicit languages that are used in it but it’s got quite a lot of nice songs in it. I personally love “Vroom” and “Issa Wrap” tracks.

It a rare thing to see hip-hop artist switch to a different style of rapping in their album and AYE LIB nice demonstration made it look like it’s not really a nut that’s so hard to crack.

From its Inception, the first song on the album “Laz Gang” was mired in dissonance, it started off sparingly, and the sound was meagerly pitched and represented. Although after some few minutes, the song got back to its fine tune. The subsequent songs are well laced if you somewhat was able to love the first song then you’ll surely fall in love with rest of the songs.

There’s a sense of purposefulness in this album, it’s got a ferocious and uptight lead off song although there are some minutes of poor sound issues and vocal clarity experienced.

“Animal” on its own is a gripping, enthralling and a beautifully laid song which has a consistent sound behind its plethora of high-pitch cameos. There’s a stylistic ink that binds everything together in the song “Vroom”.

Most of the songs in this album are ostensibly well pitched; the beats are like the normal rap hip hop beats that’s well mastered and smooth. Virtually everything comes with an array of super high vocal that can coherently cause a ripple effect in the mind of its listeners.

The album track list includes: Laz Gang, Issa Wrap, I told em, I’m back, Vroom, Hittin my line, Animal, Either way, Make it rain, and the last but not the least; Rollin.

This album has in stock a good collection of nice and frenzy hip hop/rap songs that will interest you. Be sure to check them out here

-Lilian-Debrah

Keisha Sounds Releases ‘Demons’ FT DJ BENJ!

Music has saved countless lives, and not just by inspiring good times. A lot of time, when people are down, they want nothing more than to know they aren’t alone in their troubles. This can be one of the most powerful feelings we can receive from music. The idea of intimate, interpersonal connections being made possible through capturing expression and having it played back to the listener is powerful and worthy of all artistic praise. KeishaSounds is here to deliver on that premise with Demons.

Demons features DJ BENJ!, whose approach to the song about being plagued by the monsters inside of us is a dedication to bringing the listener into an atmosphere of anxious, panning instruments that could become overwhelming if not for a grounded, centered beat. Focus on the beat. Hear KeishaSounds voice and realize that you can exist safely in this space. The fear is palpable but the song provides a guiding light that listeners can hold onto. This is a song with not only a strong message but also production tailored with that message in mind. That combination is what distinguishes this song from many similar attempts. If you’re feeling isolated and out of sorts, press play and get ready for reinforcements to fight those Demons.

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Leah R.G.’s Folk-Gospel Harmony Explores Trust in Uncertainty in ‘That is All You Ask of Me (Micah 6:8)’

Shepherd of My Path by Leah R.G.

As the opening single from her folksy EP Shepard of My Path, singer-songwriter Leah R.G.’s standout single, That is All You Ask of Me (Micah 6:8), beckons listeners into an aural world where questions are pondered yet never answered, creating space to breathe freely in uncertainty; a luxury that is scarcely offered today.

Gospel undercurrents flow throughout the release, while the folk textures remain deeply rooted in the bones of this introspective composition. The synergy between steady guitar chords, piano keys ringing with the gentle sanctuary of 70s folk-pop, and Leah R.G.’s vocals, harmonising confidently over the lyrical doubt, is tangible from start to finish.

The track strikingly demonstrates how, although the exact narrative of our lives may remain unwritten, trusting our authenticity as narrators ensures the story will unfold as it should. Leah R.G.’s timeless yet irrefutably folk vocal style is profoundly affecting, organically radiating the thematic heart of her seminal EP.

Hailing from the Philadelphia area, Leah R.G. has quietly honed her songwriting over the years, cultivating a style deeply personal and spiritually resonant enough to connect with anyone who values authenticity over polished certainties.

That is All You Ask of Me (Micah 6:8) is now available on all major streaming platforms, including Bandcamp.

Review by Amelia Vandergast

Francesca Pichierri: Cutting Through Silence – An Interview

Francesca Pichierri builds entire sonic landscapes to face discomfort head-on. With Cellule Stronze, she captures the fractures, weight, and strange poetry of living alongside cancer. In this exclusive interview, she speaks with unflinching honesty about creating Amen, a track that laces biting critique into dancefloor-ready rhythms, and explains how it fits into her wider narrative on presence, pain, and human connection. Francesca opens up about the emotional labour behind the production process, the tension between vulnerability and performance, and how the album became a tool for confronting both social silence and personal grief. From the conceptual construction of each track to the grassroots independence that powers her vision, this conversation gets to the heart of an artist who refuses to prioritise comfort over truth. If you’ve ever sought refuge in music that actually says something—this is for you.

Welcome to A&R Factory – thanks for taking the time to speak with us. We’re looking forward to pulling back the curtain on both Amen and your wider work on Cellule Stronze.

Thank you for having me! I really appreciate the opportunity to share more about this project, which is deeply significant to me.

Amen feels like a pivotal moment within the larger concept of Cellule Stronze – what did you want this particular track to convey in the wider context of the album, and how did you shape it sonically to match its role?

Amen is one of the most rhythmically engaging and ironic tracks on the album, yet beneath its groove lies a sharp critique. It confronts the phenomenon of “cancer ghosting”, when people disappear in the face of suffering, shedding light on a crucial aspect of the album’s narrative. The album title, Cellule Stronze, Italian for “bastard cells” or “bitchy cells”, carries a dual meaning: it refers both to the relentless nature of cancer cells and the social “cells” of human connection that can fracture under the weight of adversity. Amen plays a pivotal role in exploring this theme, highlighting the contrast between words and the much harder act of showing up when it truly matters.

Sonically, I wanted the track to embody this contradiction. I fused elements of disco, synth-driven dance-pop, and funk with gospel and soul influences to create something danceable yet thought-provoking. The infectious groove serves as a stark counterpoint to its bitter message, mirroring the dissonance between outward expressions of support and the silence that often follows. Even if you don’t immediately catch the critique in the lyrics, you can still move to the beat and get lost in the rhythm: music has that power to pull people in, sometimes before they realize what they’re feeling.

You’ve described the album as a sonic book, with each track functioning like a chapter – what drove you to approach the structure of the album in this way, and how did that influence your decisions during production?

The experience of being by my mother’s side as she navigated illness gave me a profound perspective on the complexities of cancer, physically, psychologically, and socially. It’s an emotional rollercoaster, one that’s difficult to fully grasp unless you’ve lived through it. I wanted to capture that complexity by focusing on key moments in our journey, those that felt particularly significant and revealing.

Musically, I aimed to reflect the fluid, multifaceted, and ever-evolving nature of human emotions in every piece. Rather than confining myself to a specific genre, I wanted the sound to follow the emotional depth of the experience. Structuring the album as a sonic bookallowed me to craft a cohesive narrative where each song functions like a chapter: distinct yet deeply interconnected.

During production, I made intentional choices to mirror the different stages of this journey. The haunting stillness of Gelo reflects the shock of diagnosis, while the defiant irony of Amen captures a different emotional shade. But even for listeners who haven’t experienced illness firsthand, these moments tap into universal emotions: grief, resilience, frustration, hope. This approach ensured that each track stands on its own while contributing to a larger, immersive listening experience, one that unfolds like a story meant to be heard in its entirety.

When telling a story as raw and personal as your mother’s experience with cancer, how did you navigate the emotional toll of writing and performing? Were there any moments where you had to step away or rethink how to express something?

That’s such a thoughtful question, thank you! I would say that the writing phase was, in a way, the “safest” part of the process: fast, liberating, and private. It became my solitary space where I could let go of my emotions and try to make sense of what was happening. When you’re a caregiver supporting someone with cancer, there’s often a feeling that your own worries don’t matter; you’re fully focused on the person you love. Writing the album, however, gave me a space to process everything, almost like a form of therapy.

The songs were written between 2021 and 2023, during the first few years after cancer entered our lives. It was an incredibly painful and confusing time, and music became my way of regaining a sense of control in the chaos. Expressing those emotions through music was cathartic and helped me cope.

The hardest part for me, though, was the production phase. Once the songs were written, I had to dig deeper into them, re-live those feelings, and re-connect with the raw emotion behind each track. There were moments when it became too much, and I had to step away to regain my emotional balance. But the real challenge was and still is performing the songs. When I step on stage, I have to somewhat detach myself, like I’m not me anymore. It’s a strange balance between being fully present and not allowing the emotions to overwhelm me. If I let them take over, I could lose control of my voice or the performance itself.

But even through the difficulty, I found strength in knowing that these songs could resonate with others facing their own struggles, even if they aren’t directly related to cancer. Listeners have shared that the songs reminded them of their own personal hardships, the pressure of constantly holding it together, and the fear of not being accepted for who they truly are. After all, at its core, this album is about human connection: what it means to truly exist, to face the vulnerability of being alive, to love and support, to navigate the tension between holding on and letting go, and to find acceptance in the spaces where we’re confronted with the uncertainty of life.

That connection is what keeps me grounded and motivates me to perform, even when it’s emotionally difficult. Of course, I still get overwhelmed at times; certain songs, like “Il Nemico Dentro” and “Nel Dolore Cerca La” (which will be released with the album), carry such raw, personal energy that every time I hear them, I feel like I’m reliving those moments. But that’s also the beauty of music: it allows us to process, to remember, and to share those emotions with others in a way that words alone often can’t.

There’s a strong conceptual backbone to your work, but you also pay close attention to the intricacies of vocal expression, arrangement, and texture. What’s your usual process when constructing a track, and how do you balance creative intuition with concept-driven intention?

It often starts with something that captures my attention: an experience, a story, or an idea I feel drawn to explore. Sometimes, it’s just a few words that spark inspiration or a real-life scene that lingers in my mind. That initial spark gives me direction, shaping the foundation of the track. From there, I experiment, follow the sounds, and let the music and words unfold naturally.

But the process isn’t always linear or premeditated, it’s more like a conversation. At times, the meaning of a song reveals itself to me as if I’m uncovering something I’ve carried all along. Sometimes, inspiration strikes unexpectedly, while training my voice or working through guitar, piano, or drum exercises. It’s a constant balance between intention and discovery, structure and spontaneity. Writing, for me, is a space of freedom, but there’s always a story at its core, one with a vivid, thoughtful construction and deep emotional exploration.

As a narrative-driven songwriter, the story and its meaning shape the direction of the music rather than fitting into a specific genre. The concept plays a crucial role, especially in the production and arrangement phases. But above all, authenticity is key: every sound and vocal nuance must serve the emotion and the story, whether I set out to tell it from the start or discover it along the way.

You’ve spoken about raising awareness of the physical, psychological, and social impact of cancer. Have you had any response yet from listeners who have been through similar experiences, and how has that influenced how you view the album?

Yes, and those responses have been deeply moving. People have shared their own stories with me, and it has reinforced the importance of creating music that speaks to these realities. Knowing that this album is helping others feel seen brings me a deep sense of fulfillment. It’s not just my story, it belongs to everyone who has felt the impact of illness in their lives, or, more broadly, the challenges of confronting complex, life-altering experiences.

Lately, I’ve been reflecting on these questions again: How personal should a songwriter be? How much should we invest in the social purpose of our work? And how do we balance emotional honesty with self-care? It’s not easy being so vulnerable, fully immersing yourself in raw emotions and real experiences, sharing them, talking about them, listening to others’ stories. Promoting the album on my own also means often revisiting the pain behind the songs.

But despite the emotional weight, I believe that authentic and fearless art has the power to create real impact. Comfort doesn’t change the world, but honesty might. And if being honest in my music helps others feel understood, then every challenge along the way has been worth it, especially in a time when empathy seems to be in short supply.

There’s something quietly radical about resisting the single-first mentality and instead crafting an album that requires listeners to experience the whole thing. How have you found working against that industry norm, and what kind of audience do you imagine for Cellule Stronze?

It’s definitely a challenge in an industry that prioritizes instant gratification, but I believe in the power of full-length storytelling. Some experiences can’t be condensed into a three-minute single, they need space to unfold, to be fully felt. Cellule Stronze is for listeners who crave depth, who want to sit with an album and let it reveal itself over time. I imagine an audience that values music not just as entertainment, but as a profound emotional and artistic experience, something to engage with, reflect on, and return to. I know that in today’s fast-paced world, time is scarce, but there are still those who cherish these richer, more immersive experiences.

As an independent artist, I’ve always cherished the freedom to follow my vision without being bound by external pressures to conform or prioritize commercial success. I’m grateful that I have the ability to finance my work and make the kind of music that feels true to me, without the fear of not fitting into the industry’s conventional molds. This freedom allows me to create with authenticity and purpose, without the pressure of chasing returns.

Musically and thematically, it’s a deeply vulnerable body of work. Did you ever feel hesitant about putting so much of yourself into the songs, or did the urgency of the subject push you past any reservations?

There were moments of hesitation, but the urgency of the subject always outweighed my fears. My mother’s story, our story, deserved to be told in a raw and honest way. Vulnerability can be terrifying, but it’s also what makes art impactful. I knew that if I held back, the music wouldn’t be true to what we’ve lived through. So I embraced that discomfort and let it fuel the authenticity of the album.

Finally, with four singles already released and Amen out now, how are you feeling about the full release of Cellule Stronze? Is there anything you’re doing to prepare for how it might be received, or are you more focused on simply getting the story heard?

I feel a mix of excitement and nervousness. This release feels like both a culmination and a beginning: a culmination because I’m eager to share the full body of work and hear how people connect with it; and a beginning because every release opens new doors. I’m proud of what I’ve created despite the challenges, but I’m also someone who is always evolving, studying, and refining my craft.

Cellule Stronze is a handmade album, an artisanal work shaped over years of writing between 2021 and 2023. With any creative process, you grow, and a part of me is ready to close this chapter and move forward. But right now, my focus is on making sure this story is heard and reaching the people who need it.

Of course, I hope it resonates widely, but at its core, this album exists to give voice to an experience that is often overlooked. If it sparks conversations, provides comfort, or simply makes someone feel less alone, then it has done what it was meant to do. I want this music to be a reminder that we’re all in this together, even when it feels like we’re not.

The album also challenges traditional approaches to music-making by demonstrating how artistry can transcend conventions, becoming a vehicle for profound meaning, emotional depth, and storytelling. It’s about prioritizing authenticity over industry expectations, embracing the rawness of human experience. What excites me most is seeing how people respond to a project that pushes boundaries in favor of something deeply personal and unapologetically real.

Beyond the emotional themes, I want listeners to fully immerse themselves in the sonic landscape of the album, whether it’s the raw intimacy or the unconventional nature of a vocal performance, the interplay of electronic and organic sounds, or the unexpected genre fusions. I want this album to be an experience that resonates long after the final note, not just in its meaning, but in its sound as well.

After all the work that went into it, I also want to fully enjoy this release: I’ve poured so much into it, and I can’t wait to finally share it!

I also want to take this opportunity to thank you for all the incredible support you’ve given to this project so far, and for the beautiful words you’ve shared about my music. Super grazie.

Discover the latest releases from Francesca Pichierri on Spotify. 

Interview by Amelia Vandergast

CreezOn Unlocked: Inside the Raw Sound of GRIP HOP

At just 21, the Birmingham-based artist CreeZon has pioneered GRIP HOP, a bold fusion of Grime’s razor-sharp lyricism and Hip Hop’s soulful storytelling, layered with melodic choruses and orchestral intensity. In this candid interview, CreezOn reveals how his formative influences—from breakdancing to Ghetts, from gospel to J Dilla—have led him to redefine UK rap’s sonic identity. Fresh from performing alongside Lady Leshurr and JayKae with the City of Birmingham Symphony Orchestra, he opens up about crafting music rooted in authenticity over virality. CreezOn also shares insights on the cinematic concept behind his forthcoming EP and how his music, including standout track ‘Chosen One,’ is finding its natural place within film, TV, and gaming.

Your signature GRIP HOP sound is a bold sonic statement. What led you to develop this style, and how do you see it shaping the future of UK hip-hop?

Across my journey, I’ve been influenced by and dabbled in many music genres, both as an artist and as a producer. When I first started recording music, I made quite a few Afro-swing, Trap and Drill tracks, cos that’s what was trending at the time. But as I grew older, and more confident in my sound, I started asking myself deeper questions. I asked myself, Even though I’ve proved to myself that I can make music in any genre, what culture do I truly resonate with? How do I want to be seen?

My life has always been rooted in Hip Hop, Grime, RnB, Gospel, Neo-Soul, and Reggae. I even grew up B-boying (breakdancing). Hip hop and Grime have always been my biggest loves, closely followed by Neo-Soul. Once I realised that, I naturally leaned into those sounds. It became a transition, a step into maturity and self-discovery. These genres give me the space to express myself fully, both emotionally and lyrically.   Unlike most people my age, my lyricism has always been inspired by Grime, from writing bars at 13 to tracks like Treble Clef’s Ghetto Kyote. A lot of my peers caught onto the Drill wave heavier than Grime, but this wasn’t the case for me.

For me, these genres all carry a rawness, a distinct soulfulness. And that rawness, that authenticity, is what I believe real creativity is about. I think UK hip-hop has lost a lot of that authenticity ….and this is evident by the repeated lyrical content, visuals and similar sounding beats. That’s not to say people aren’t still out here making substantial, out of the box and raw UK Hip-hop music.  Don’t get me wrong, there are still artists making music that’s substantial, original and powerful… … it’s just clear to see that the music pushed in front of the industry today  is more based on its virality than its substance. Overtime, music has become more in the background of life, like a multitasking activity, as opposed to an activity in itself, where you actually sit down, LISTEN to your favourite album, and take it in, layer by layer.  As attention spans have shortened and talent is often judged by stats over substance, I think we can all agree that UK hip-hop could use a breath of fresh air. GRIP HOP represents that. It demands your full attention, or none at all.

My signature style, which I showcase through GRIP HOP, has been shaped by many influences, both internal and external. Internally, I’m surrounded by creatives every day: producers, MCs, dancers. Within my close circle of friends, the way we make music naturally leans toward that GRIP HOP sound. Because we all listen to Grime, Hip Hop, and Neo-Soul/Jazz, a lot of our beats end up sounding like J Dilla-influenced Grime- raw, soulful, and layered.  Externally, my biggest influences in Grime and Hip Hop have been J-Dilla, Busta Rhymes, Ghetts, and Dot Rotten (Zeph Ellis). Their sounds, energy, and approach to creativity have played a big role in how I express myself musically

GRIP HOP is the result of me sitting alone in a studio I owned in 2023, creating music from the most raw and honest part of myself at the time. From the production to the lyrics, even down to the mixing and mastering, this project is authentically me.  The fusion of Hip Hop and Grime, with a fresh spin of melodic choruses, has been a powerful journey, and one I’m genuinely excited to share. When we talk about Hip Hop, we’re talking about a movement not just about rap music – we’re talking about a culture.

Hip Hop consists of five core elements:

  • MCing
  • Breakin’ (Dance)
  • DJing
  • Graffiti (Art)
  • Knowledge

That’s why, with GRIP HOP, my goal was to include enough substance to feed into all of these elements – from the loose, off-grid drums for the dancers, to the storytelling and concept-deep diving for the knowledge seekers.  I’ve crafted this EP with real depth and precision, with the intention of bringing ART back in style – not just “making a tune and releasing it, tryna go viral.”   Instead, I’m focused on how deeply I can move people. That, to me, is worth way more than any numbers on a screen.  I’m coming from a unique angle.  I’m only 21, but I’m heavily influenced by the past. I’m resurfacing what came before me and giving it a fresh, modern twist. Ultimately, I’m trying to explain something that’s just a feeling- it’s intuitive, and if you know, you know. GRIP HOP is a major restoration of that feeling.

Sharing the stage with the City of Birmingham Symphony Orchestra alongside Lady Leshurr and JayKae is a massive step for UK rap. What does this performance mean to you, and do you think orchestral collaborations will become more common in the genre?

This performance is easily my biggest milestone so far, and honestly, I’m both grateful and a bit shocked that I was chosen. Because my style and approach are so unorthodox, it can sometimes feel like people don’t fully get it yet. But to see that I’ve made enough of an impact to be placed on a major stage, next to major names, is a big confirmation for me.  This is what I’ve been waiting for. Performing is one of my strengths as an artist, I enjoy it . I’ve just been waiting on a stage that’s ready for me.

Your upcoming EP has been described as cinematic and concept-driven. What’s the central theme behind it, and what do you want people to feel when they hear it?

So, the central theme is, of course, the sound of GRIP HOP itself. The EP serves as both a demonstration and an introduction to my self-crafted, raw sound. But beneath that, each track tells its own story.

1.“Not Everything” – The smooth introduction to GRIPHOP. “Not Everything” has a confident vibe, balancing self-growth and personal ambitions with relationship pressures.

2.“Three Shots” – A Triumphant, bold, cinematic anthem celebrating wins and victory through hardship.

3. “When It Rains” – A deeply personal story-telling track about resilience through broken family structure

4.“Chosen One” – A grime-hip-hop fusion with mysterious, orchestral intensity. perfect for film, gaming, and brand placements.

5.“Hit Record ft. Varntae”– An ethereal anthem about confidence, self-belief, and overcoming adversity with spiritual strength and purpose.

Ghetts put you on his “One to Watch” list on Kiss FM, which is a strong endorsement. How did that moment affect you, and has it led to any unexpected opportunities?

That moment was a huge boost for me. It happened back in 2022, I was 18 at the time, and it honestly felt surreal. It was like… one night I went to sleep with not much going on, and the next morning I woke up to a shout-out from Ghetts. We’ve crossed paths and spoken multiple times since, and every time, it’s a vibe of mutual respect. I’m genuinely and wholesomely grateful for his support. Ghetts has been my favourite MC for years, and I’ve learned a lot just by studying his craft.  As for unexpected opportunities? Let’s just say… there’s more to come.

Your work with Toddla T on “It’s Our Team” caught attention from The Guardian and Sky Sports. How did that collaboration come about, and what have you learned from working with him

That collaboration came about in a super unorthodox way. So, long story short… my mum went to uni with Delroy Corinaldi, the Founder and CEO of an organisation called The Black Footballers Partnership (BFP). Delroy needed a catchy theme tune for BFP; they had a major campaign coming up focused on the 2024 European Cup. My mum was working with BFP at the time and recommended me and my cousin Ke4t (bad boy producer) for the job. We made the track — and Delroy loved it.  One of BFP’s Co-Founders, Eartha Pond, is friends with Toddla T, so Delroy linked us up and arranged for me and Ke4t to head down to Toddla’s studio in London for post-production and mastering. That’s also where Sky Sports came through and interviewed us.  The Guardian got involved too — about a week later, they came up to Brum and interviewed us at No.5 Barristers’ Chambers, who support BFP and let us use their space for the piece. Big up BFP for the opportunity.  Since then, me and Toddla T have been proper bredrins. We even dropped a freestyle challenge recently on a beat I made at his studio, The Steeze Factory.  So yeah… big shout out to my mum, for real. None of this would’ve happened without her. She’s a real action taker.

UK rap is always changing, but few artists take orchestration and cinematic elements as far as you do. What do you think stops more artists from exploring those kinds of sounds?

Reason 1 – Musical IQ.  To put it bluntly, and I don’t say this lightly,  being good at music is a form of creative intelligence, just like being good at English, Science or Maths. You can learn to be good at music, but the realness, the instinct,  that’s something you’re either born with or not. Rhythm is felt. It’s resonance. That level of musical IQ, the ability to arrange layers of sound with true depth and intention, is rare. And without classical or theoretical training, not many artists are able to take orchestration or cinematic elements to that next level.

Reason 2 – Fear of standing out. Let’s be real,  people are scared to step outside the box of what’s considered ‘normal’. If one person starts dancing in the street alone and no one joins in, what do people say? “It’s embarrassing.” “They’re crazy.” Exactly.  That’s why not many take creative risks. They’re waiting for someone else to move first.

As an independent artist, you’re handling both creative and business decisions. How do you stay in control of your vision while making sure your music reaches a wider audience?

It’s not a task for the weak. Seriously.  But the one thing that has kept me grounded and motivated along this path is… my own music.   My creations are like my babies. When I listen back to them, I think to myself, “I can’t leave this world without putting these out.” I just know the feeling my music gives is valuable and not just the feeling, but the thoughts it provokes too.  I genuinely believe it would be a disservice not just to myself, but to the universe if I didn’t share my music with as many souls as possible.

“Chosen One” has the kind of production that fits into gaming, film, and TV. Have you had any discussions about getting your music into those spaces, and what kind of projects do you think would suit your sound best?

“Chosen One” has given me shivers up my spine more than once. The dark yet luminous harmony of the instruments and vocals, especially on the chorus,  makes me instantly picture an intense, emotional, action-packed movie trailer.  The outro breakdown, where the track strips back to just drums and e-piano, adds this powerful, cinematic tension that I think would land perfectly in a trailer or dramatic scene.  If you listen closely to the project, you’ll notice there’s a recurring theme of rain, both sonically and symbolically. So any intense, meaningful media with a visual rain theme – whether that’s a film, series, or high-concept game – would pair really well with “Chosen One.”

The EP drops on April 25th, right in the middle of both the Birmingham and London CBSO shows.  Big waves are moving right now – don’t miss the ride

Discover CreezOn on all major platforms via this link.

Interview by Amelia Vandergast

L.O.W Tha Rider Interview: Tuning into the Unseen Frequencies

Some artists make music to fill the silence; L.O.W Tha Rider crafts sound to channel the energies most people ignore. In this conversation, the artist opens up about the spiritual forces that influence creativity, the balance between chaos and escapism in music, and the unseen origins of inspiration. With an unwavering commitment to authenticity, L.O.W Tha Rider discusses the industry’s expectations, the power of frequencies, and the weight of meaningful expression. For those who believe music is more than entertainment—this is a discussion worth absorbing.

L.O.W Tha Rider, welcome to A&R Factory! It’s great to have you with us. Let’s get straight into some questions that will give our readers a deeper insight into your world, your music, and the ideas that drive you. Do you think there’s a connection between sound and the unseen forces of the world?

There’s a connection to everything. So, yeah, the spiritual realm can touch us. Such as demons we can’t see, or angels we can’t see, but if we talking music, it’s all in what energy you fester and give…

There’s a lot of chaos in the world, but some people find a strange kind of order within it. Do you think music should reflect that unrest, or offer an escape from it?

I think both, talking for both spectrums, artists should feel free to express no matter what. To single them out, if an artist wants to reflect that of unrest, it’s excellent because that shows struggle in their art and a possibility how to solve it ….. To offer an escape is to release, but also, it’s running away, but both are excellent forms of music that we need.

If we stripped everything back—no instruments, no technology—what do you think would be left at the core of your creativity?

The mindset and free spirit, also the willingness to gain understanding music sometimes distracts from what is around

Some artists say their best ideas come from a place beyond their own understanding. Do you ever feel like your music is coming through you rather than from you?

Yes, sometimes, the gods and goddesses, angels grant me insight rather in the form of an idea or a dream. Like when I’m making a beat or writing, I go with what my soul feels. So, whether it comes from them speaking through me or my own intention, it’s amazing to listen back and be like I created this… Sometimes, I ask how.

You’ve probably heard people say that certain frequencies can alter consciousness. Do you think there’s truth in that, and do you ever play with that idea in your own work?

I never heard of that. That’s dope (lol), but frequencies can alter consciousness if you let it, meaning what kind of sounds you listen to. For instance, if you are listening to low vibrating frequencies, you vibrate low; if it’s high in love and happiness and also peacefulness, then so much can happen to bring it down but will you let it? it’s kinda revolving.

The world is full of voices competing to be heard. As an artist, do you feel an obligation to say something meaningful, or is the act of creating its own kind of statement?

Everyone is competing to be heard, yet what are they fighting for and what people have the heart and mind to listen….. I’m always obligated to say something meaningful cause it’s on my heart …. When it comes to music, whether it’s a beat or a song, it speaks for itself.

If music had the power to erase one thing from human nature—fear, greed, hate—what would you choose, and how do you think it would change the world?

Greed because the mindset for money would be eliminated, and more people who made it big would be giving. Thus eliminating the room for hate and fear, possibly meaning with greed out the way more will be willing to share the road and journey, also the possibility of buying things that will help move along people to being at ease. Knowing this world. will they create more love after that happens or just take it for granted?

If you could play one song to an audience who had never heard music before, which track would you choose and why?

Endless possibilities -sonic unleashed [OST]… reason why to show the youth and adults, that there are no limits in life as humans we make our own limits so with that being said kick open those doors to grasp understanding also to free the mind also heart.

The industry can often be a machine that expects artists to follow certain trends. Have you ever felt pressure to compromise your authenticity, or is that something you refuse to entertain?

Yeah, I have been clowned a lot of times but never gave in, and my mindset is to be a person of love and freedom cause we are not free in this world right now life yes but the world no ….  I would never entertain, that’s for people who music is not free, condemned and soulless you can tell the difference.

Stream L.O.W Tha Rider on Spotify or connect with the artist on Instagram.

Interview by Amelia Vandergast

Under the Ephemeral Veil: DANIELA’s Sonic Resonance in ‘Waiting’

DANIELA’s latest indie RnB single, ‘Waiting,’ is as ethereal as slipping through a semi-lucid dream. The indie-tinged journey through stripped-back soul demands that listeners surrender to the seraphic sublimity of its dreamy atmosphere, which stands as an exhibition of DANIELA’s authentic to the nth-degree talent.

With every note, she demonstrates a masterful command over texture, tone, and melody, carefully curating each sonic element to immerse her audience into a vignette of dreamy, lovesick longing. The warmth of her vocal whispers serves as the gravitational core of the track, leaving the listener tantalised long after the music fades.

Originally from Italy and now enriching London’s diverse music scene, DANIELA draws inspiration from icons such as Amy Winehouse and Lana del Ray, weaving her rich, emotive vocals with contemporary production that hints at nostalgia. Her musical narrative is steeped in neo-soul, jazz, and Italian melodic influences, culminating in a distinct sonic signature.

With a background rich in performance—from London’s speakeasies to the jazz circuits of the Emirates—DANIELA has honed her craft on illustrious stages, contributing to her seasoned artistry. Her live performances resonate with the strength of her studio work, notably during standout gigs such as the WOW Festival at Southbank Centre, backing legends like Sister Sledge, and enamouring audiences in venues as diverse as the Grand Hyatt in Doha and the spirited bars of Soho and Shoreditch.

Waiting was officially released on November 15; stream the single on all major platforms, including Spotify.

Review by Amelia Vandergast

Folk meets prog-punk in Whate’s orchestrally cinematic composition By Torchietto

Where fire meets finesse, whate’s composition ‘By Torchietto’ ignites a fervent blaze that’s set to endure. At its core, the UK-based progressive alt-punk outfit harnesses a storm of eclectic influences, melding the raw energy of punk with the intricate layers of orchestral folk and progressive music. From the stings of violins reminiscent of classical giants like Hans Zimmer and Ennio Morricone to riotous chords, the band’s standout single, ‘By Torchietto’, is an incendiary declaration.

Founded in Italy by Dave Dreamer—lead singer, guitarist, composer, and violinist—whate crafts sound-transcending spectacles. With each member’s diverse background, ranging from blues to prog rock, the band forges a style baptised as “progressive punk”. This sophisticated, new sound is a cocktail of revolutionary ideas, blending Dreamer’s love for classical with punk’s unapologetic rebellion.

‘By Torchietto’ itself is a profound alchemy, balancing tender orchestration against striking, fiery energy, pulling listeners into a cinematic sweep of emotion and rhythm. Much like the rest of the artist’s discography, the single embodies the band’s unflinchingly urgent cry for societal transformation and personal awakening, all while demonstrating their ability to channel their inner tumult into a coherent call to action.

whate’s trajectory, from their debut ‘Can’t Breathe Anymore’ to their current partnership with Rexius Records, signifies a band soaring on their own terms. With ‘By Torchietto’, whate stands poised on a pedestal of their own crafting, unlikely to ever cascade from the pinnacle they’ve reached.

By Torchietto was officially released on November 8th and is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

Caleb X ticked all the right dream trap boxes in ‘Ricky Hoodie’

Caleb X’s standout single, Ricky Hoodie, drawn from his third LP, Dreams of Rodeo, introduces listeners to a dreamscape where the trap genre isn’t just revisited; it’s reinvented. The track embodies a dreamy trap aesthetic that could lift the heaviest souls to ethereal heights with its light, transcendent tonality. The instrumental work is nothing short of entrancing, setting a cloud-like stage for Caleb X’s vocals.

His verses meld the sticky sweetness of pop harmonies with the sharp cadence of hip-hop, demonstrating his unique flair for bridging genres. It’s a polyphonic exploration that promises to peel back layers of the mundane and add a fresh sound to any vibe-out playlist. Ricky Hoodie ticks every proverbial box for what dream trap can aspire to be—polyphonic, innovative, and utterly mesmerising without resorting to cliché.

Caleb X, hailing from Atlanta, continually defies the ordinary, shaping sounds that refuse to be shackled by the conventional boundaries of trap music. With each new release, he distinguishes himself from his contemporaries by bending sonic boundaries towards his creative will.

Stream and purchase the 3rd LP from Caleb X on Apple Music and Spotify.

Review by Amelia Vandergast