I’m fairly sure I’m not the only one who will have been getting acquainted with the darker side of my mind in recent months, and I’m fairly sure I’m not the only one who will find Kevin Braun’s piercingly resonant single Dark Side of the Mind a playlist-worthy hit.
The Alt-Rock single experimentally incorporates elements of both Industrial and Pop. Which may not seem like an aural match made in heaven, but under Kevin Braun’s alluringly deft production, they fit hand in glove.
Thanks to the grinding rhythms, it’s as sexy as Nine Inch Nails’ more sultry tracks and as visceral and electrifying as Static X’s noisy mechanical hits. The contrast between the ferocity of the instrumentals and the harmonic magnetism of Kevin Braun’s vocals ensures you’ve never heard anything quite like this before. Even if you’ve been struggling to get excited by new music lately, Dark Side of the Mind won’t fail to hit the spot.
Review by Amelia Vandergast