Jay – Luv Tape: Lo Fi High-Vibe Indie Pop

Jay is an up and coming Indie Pop artist that has no need for a polished production or the high glossing which strips most Pop artists of their autonomy. Instead, Jay stuck to his roots and created a sensationally organic mix tape dubbed ‘Luv Tape’. Each track flows with its own flavour, mixing up the pitch and sentiment to provide the ultimate rollercoaster effect. Yet, each of the 8 tracks on the album which was brought out July 2018 follows a melodic down-tempo Trip Hop pacing. In tracks such as Chocolate, he allows his lyrics to flow like spoken word poetry as he dusts off the window to his soul with evocative offerings of un-candied emotion.

There’s no wonder why track 3 on the album ‘Showers’ has already fallen under critical acclaim with streams already in the thousands for this emerging artist. There is no restraint within his lyricism, instead he projects it onto a digitally rendered funk-soaked mix which didn’t fail to leave me in awe of his prodigally pioneering sound.

You can check out Jay’s latest album Luv Tape for yourself by heading over to SoundCloud now.

Review by Amelia Vandergast

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