The fact that 2018 has seen no shortage of female Indie Pop artists can’t be disputed, but there’s something irrefutably fresh about ARA’s style. With her latest single End Game, she proved that with an experimental mix of Trap and Synth Pop it’s hard to go wrong.
There’s a raw grittiness to ARA’s approach which allows her biting attitude to bleed through the track. In the prelude you’re treated to her almost fractured twee vocals, yet when the Trap beat really kicks in through the hook the momentum switches up to create an energetic energy which is beyond captivating. If you could imagine a mash up between Peaches and London Grammar, you’d be close to imagining the prodigal offerings of ARA’s latest single. Alongside the beat and ARA’s poignant vocal range the lyrics carry their own waves of resonance with each line throwing a punch with a little help from ARA’s playful style of delivery which you just can’t help but being captivated by.
End Game was released May 2018 and is now available for you to check out on SoundCloud now.
Review by Amelia Vandergast