A&R Factory launches revolutionary new artist development platform on:beat

artist development platform

LONDON January 20 2022 – Today, leading music industry and respected A&R publication A&R Factory launched a revolutionary new artist development platform, on:beat – in collaboration with expert collective Offbeat Cultures – as part of its vision to help every independent artist learn how to promote their music and reach their true potential. 

The on:beat artist development platform allows artists to access monthly guidance, training and promotion help from an experienced team who have helped some of the industry’s top independent artists and helped them reach thousands more fans, plays and followers. 

To offer artists truly high quality promotion and marketing help, A&R Factory collaborated with industry collective Offbeat Cultures: a team of multiple award-winning cross-industry experts specialized in music marketing, PR, A&R, NFTs, and promotion. 

Francis Warr, Creative Services Director, Offbeat Cultures/A&R Factory said: 

“One of the most expensive things for an artist to do is promote their music. Our platform guides every artist how to do it without wasting their money on expensive, ineffective hacks or outdated courses – because there’s a lot of them out there that are not worth the money for any independent artist to seriously consider.”

Warr continued:

“The vision behind our platform gives them cutting edge help to get more streams, more followers and reach bigger, newer audiences – all for an incredibly low subscription – and right now, there’s no platform like this for artists that offers so much help from such a diverse team, for so little”

When artists sign up to the platform, they will receive not only expert one-to-one help and guidance for their development and marketing across courses in PR, marketing, A&R, playlisting, NFTs and much more – they will be eligible for a free promo campaign for any new release in 2022. 


To learn more about A&R Factory and Offbeat Cultures Artist Development, visit here

Learn more about the on:beat platform and join here

To read A&R Factory and Offbeat Cultures’ 2022 music industry trend report click here

About A&R Factory

Since 2012, A&R Factory has grown into one of the most respected artist and repertoire (A&R) blogs globally. The publication helps music industry professionals discover new independent music from across the world and reviews thousands of new artists releases a day. 

About Offbeat Cultures

Founded in 2021, Offbeat Cultures is a cross industry collective of experts specializing in advertising, PR, and music marketing. Their vision is to help every artist reach their potential with organic, proven methods of promotion and they’ve helped thousands of artists such as Pharaoh Santana, Jared Harper and Fran Vasilic to dramatically grow their audiences, reach new fans, and develop their careers in music.

Any questions? Contact us at [email protected]

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