Any musical genre is built on two forces. One playing by the rules, coalescing the genres traditional sounds and accepting its place in the pact, the other pushing the boundaries, testing new waters, beating fresh paths through previously uncharted territory. Qwest Kidd is defiantly in the latter category.
Yes, Yeet Yeet is built around a hip-hop vibe, a street level honesty and edgy lyrics but not like any you have heard before, this is hip-hop deconstructed to its basic building blocks, the beats and the lyrics, and then put back together using a musical mortar built of R&B grooves, washed through synths and industrial electronica. It is raw and definitely doesn’t pull any punches, is self-referential and brutally direct, but within all of that Kidd leads rather than follows and coalesces cross genre sounds into a new vision of what urban music can be. Not bad for three and a half minutes work.