Music

A&R Factory Present: Vertebrae

Vertebrae, an independent alternative rock outfit hailing from London, has released their latest studio endeavor, a single entitled ‘Half The Time.’ The melodic new track has debuted with an accompanying music video, one that’s actually quite well shot. Thus, between the song and the video, Vertebrae is a bit of anomaly in the alternative indie scene: their sound and visuals are both articulate and well-produced.

Even though their self-classification of “alternative” is technically most apt for their music, it’s worth noting that Vertebrae’s sound infuses more than a bit of pop music as well. The hook of ‘Half The Time’ is absolutely brilliant, conveyed beautifully by a strong lead vocalist. For a three piece outfit, Vertebrae has a massive sound. It’s not clear how much additional instrumentation was added in the production process, but there’s an explosive nature to ‘Half The Time’ that makes it feel especially “full.”

Lyrically, ‘Half The Time’ is about as strong as any other pop-tinged alt-rock track. It delves into navel gazing and self doubt, two themes that are fairly common in the genre. The conviction of the performance, however, is top notch, selling the authenticity of the sound. Visually, the music video is spectacularly excellent. The band has even gone as far to shoot it in 4K, and it’s superb 4K, too. Was that entirely unnecessary? Probably. Is it exceedingly cool? Absolutely.

‘Half The Time’ is certainly the kind of single one could spin endlessly for a long while. The strong production and fantastic performance on behalf of all three members of Vertebrae makes the single one of the stronger alt-rock efforts to come across my desk thus far in 2017. They’d be a band worth taking a serious look at seeing live if you live locally in London or surrounding areas. ‘Half The Time’ is well worth the download.

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