Browsing Tag

Electro Pop

Music

Emily Graye Stands Out From The Pack With ‘The Art Of Lying’

Emily Graye works at a wonderful collision point where the alternative meets the mainstream, were the popular meets the underground, where the infectious meets the more considered. Musically she blends electro-pop rigidity with classical-synth washes and a vocal delivery that is both ethereal and direct.

It is these contradictions which make her stand out from the pack, she has an accessibility not normally associated with artists working in similar leftfield realms but also an integrity unusual in pop circles. Lyrically she wanders between the thoughtful and the confrontational, the profound and the profane and it is the swirling juxtaposition of musical worlds, this scattergun blast of ideas and this seamless blend of sonic exclusives that definitely make her one to watch.

Music

Brandyn Kaine’s ‘Holy Light’ will make you want to hit the dance floor

With Holy Light Brandyn Kaine sits at the cross roads of many different influences. You can still hear some of the alternative hip-hop vibes that he has used as a core for previous songs but here he adds some intriguing additional sounds. Dreamy electro-pop and infectious dance grooves push the song in a much more obviously commercial direction but do so without abandoning the more urban soul sound that will keep him sweet with more underground tastes.

But that ability to cater to those who are more discerning in their musical choices and those who just want to hit the club floor and forget the world for a few hours is a neat trick if you can do it, few can. Brandyn Kaine certainly can.

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A&R Factory Present: Lauta

Lauta, an up and coming electro-pop singer from Ukraine releases her first solo single ‘Freefalling’, introducing a combination of EDM and drum and bass as a free spirited creation. Parting from popular girl group ‘Hollywood FM’, Lauta dives straight into the deep end with an energetic and liberating style of pop. Lauta tests the waters by bringing together her own heritage into dance culture, and pivots into a revival of life, a personal resurgence on Lauta’s part.

“My latest tracks are about rebirth – an exciting phase which gives the feeling of being in free fall! Sometimes it’s actually a crisis that makes you who you are. I learned to create everything from scratch, and I feel like I’m living in a flight. It’s a story, building, building, building… and I know there are no boundaries.”

‘Freefalling’ proves how experimental electro-pop can progress above and beyond the likes of Cascada. Lauta’s compilation of ambient high flying production almost sends us into a throw back in the 00’s, but what is so enthralling is how this type of collaboration of dance music has evolved. The fast paced tempo trips across the spiralling highs and lows in the bass line. What permits the track a stamp of approval in the electronic scene is the cathartic confidence of Lauta’s lyrics, making this the prime focal point of the track.

‘Freefalling’ will be available via all major media providers from 5th May 2017 and is the first release from forthcoming debut EP of the same name, due for release later this year. More information about Lauta and her release can be found on her social pages or official website.

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A&R Factory Present: B O K E H

Born in Cape Town, South Africa, raised in Wellington, New Zealand, Chloë Lewer grew up too shy to ever sing in front of anyone. Instead, she spent her childhood and university years working as an actress. At age 21, she met a filmmaker who persuaded her to start a ukulele busking adventure with him in Berlin, which quickly developed into a touring band called ‘Charity Children’ with two albums under their sleeves over five years.

As the relationship turned to friendship and the band went into hiatus, Chloë sought new artistic endeavours. Teaming up with Dutch writer/producer Wouter Rentema, also the drummer of ‘Charity Children’, the pair spent the Summer of 2016 locked inside various studios about the German capital and recording synths in a disused chapel in The Netherlands, developing what would become Chloë’s artistic alter-ego: B O K E H.

‘Don’t Leave The Fire’ feels like the diary no one was ever meant to find. The highs and lows of life and love lost are explored over a six track EP, in what is clearly a very personal musical letter. Intimate, sincere vocals, charged by an epic Electropop production with obvious 80s influences, expose B O K E H’s world and all the colourful, beautiful and painful spots of her imaginarie.

‘I Know You Know’, the first single from the EP, is scheduled for release Feb 17th, 2017.

Music

A&R Factory Present: Marble Empire

At just 20, Matt Berry aka Marble Empire already has credits remixing for the likes of Jack Garrett. But the producer/artist (as stated on his Twitter page) is now ready to make a name for himself.

Twenty is the latest offering from the Surrey native who credits the likes of NAO and Jungle as his main influences. The deep-house cut demonstrates Berry’s ear for an infectious hook.

In his dulcet tone, Berry recounts a situation where he was urged to try harder in a relationship. ‘Don’t stop doing what you want / Just try a little harder with me’ he sings against a bouncy synth heavy beat.

NAO’s influence on Berry can be heard throughout the song right from the start, but he steers clear of coming across as an outright copycat, with the production sounding more like a gentle nod of appreciation.

More likely to be heard in trendy wine bars in central London rather than the nightclubs of South England, Marble Empire sounds confident and determined to show what he is capable of. Singing may not be Berry’s main forté, but when the music is this good who really cares?

Words: @colouroffensive

Music

A&R Factory Present: The Drives

This LA based band creates a cocktail of indie rock and electro-pop that blends into a unique and different sound. Andrew Levin (songwriter, vocals) and KC (producer/songwriter) met in high school in Orange County, CA and have been playing in bands and writing music together ever since.

After searching for their sound and developing their respective music tastes in various cities including Boston and New York City, KC and Andrew returned to Los Angeles in early 2015 to put together their ideas into an EP. Their music is heavily influenced by indie rock legends such as The Strokes, The Killers, Arctic Monkeys, and Kings of Leon with additional influences from Phoenix and RAC.

With catchy guitar hooks and vocal stutter effects The Drives create a unique vibe similar to modern indie acts such as The 1975 and Catfish and the Bottlemen. Listen to “Whatever” now on soundcloud.

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A&R Factory Present: Von Sell

NYC-based electropop artist, Von Sell is the son of Israeli singer Esther Ofarim and German filmmaker Philipp von Sell. Though born in New York City, he moved to Hamburg, Germany at the age of 2, where he was raised.

He began making bedroom pop at the age of 18. After high school he did stints at the British Academy of New Music and Humboldt University in Berlin before finally moving stateside to Boston to study music at Berklee College of Music, majoring in “Contemporary Writing and Production” and studying the piano. From there, he made the musician’s pilgrimage to Brooklyn in 2012.

In 2014 he decided to write a batch of new songs containing a decidedly different sound and style from his previous work, culminating in an EP to be released later this year. His first single, “Ivan”, came out in February of 2015 and has reached over 100k plays on both Soundcloud and Spotify. His second single “I insist” came out in April of 2016, has reached the #1 spot on hype machine twice, over 250k plays on spotify and over 300k on Spotify.

In ‘Names’ Von Sell’s sound comes full circle combining the melancholy and the soulfulness of ‘I Insist’, as well as the the pop sensibility and energy of ‘Ivan’.

Music

A&R Factory Present: Dotter

Born Johanna Maria Jansson (she adopted the name Dotter – Swedish for daughter) in the striking and artistically-friendly environment of Arvika, not far from the Swedish/Norwegian border, she started playing music “so early that I must’ve been born a musician.” Enamoured by her parents’ record collection – which featured everything from Led Zeppelin to indigenous music to Enya – Dotter experimented with home recordings and started writing piano compositions as a child.

After collaborating with producers online, she decided to head to Stockholm: not only to study music, but to also to benefit from the potential connections that can be found in a capital city. “I found a guy who wanted to record a demo with me,” she recalls. “And then we fell in love, so I’ve stayed in his studio ever since.”

That connection with producer Dino Medanhodzic also sparked a rich creative partnership as they crafted her breakthrough single ‘My Flower’, her follow-up ‘Dive’ and this summer’s new track ‘Creatures of the Sun’.

“My inspiration is always the ‘70s, but sometimes I don’t think about it so much – it just becomes something that doesn’t sound like anyone else,” she says, noting her love for using natural phenomenon as a metaphor for human emotion. “I grew up surrounded by nature and amongst mountains and I want to bring that feeling into the music. I also wanted to express the importance of protecting and caring for our planet.”

Those themes, she explains, are also prevalent in ‘Creatures of the Sun’. “It’s interesting to think about all of the coincidences that led to us being here on earth. All of my ancestors before me have led to this moment. It could’ve been totally different. Whether you’re a human or an animal or a flower, every second in life we’re important to the earth. And when we die we go back to the earth.”

Since releasing ‘My Flower’ and ‘Dive’, Dotter has focused on developing her live show, with a huge homecoming festival at Arvika’s Hamnfest a particular highlight to date. Mostly, however, she’s been working extensively on new material, both for herself and as a songwriter for other artists. ‘Creatures of the Sun’ is likely to be followed by another collaboration with Medanhodzic with ‘Evolution’ (“It’s about my own evolution as a person”).

Dotter has also been working with London-based producer Michael Angelo, whose credits include Sam Smith and Lady Leshurr. It’s a natural progression for an artist whose ambition is to reach audiences in the UK and North American, as well as at home in Sweden.

Possessing a unique approach that separates her from the pack, Dotter’s inimitable charm will be the calling card that enables her to be discovered by the wider world.

Music

A&R Factory Present: Volkova Sisters

Borrowing their name from characters in William Gibson’s cyperpunk masterpiece, Pattern Recognition, the London based Volkova Sisters was formed in 2009 in Budapest. The “sisters”Gergely Kovacs, Daniel Sandor and Dalma Berger found each other through a shared passion for dark and melancholic 80’s new-wave music. They vowed to create their own visions, inspired by the shimmering distortions of My Bloody Valentine, combined with the dreamy landscapes of Cocteau Twins or European cold-wave, but with a sharper emphasis on industrial pop – and adding their own unique twists of depth, breath, beauty and dynamism. In Volkova Sisters, European East and West meet and merge in moving sonic trips to the North…

In 2011, Volkova Sisters went off to tour the US with their first EP, Venus Robot – they performed at SXSW, Whiskey Go Go, the Viper Room and illegal warehouse parties in LA. They had their EP debut show in East London’s The Drop, opened for Lamb in Budapest and had gigs at some of the coolest music festivals in the East Block.

Their second EP, Hope (2012), was conceived during the time when the band’s native Hungary started making international headlines for the wrong reasons – unrest, poverty, radicalization… Overcoming the challenges of the world by creating something new from nothing was and is always the greatest source for hope.
Hope –which premiered online on Electronic Beats- was supported by a number of signature videos. Many of the songs from this record were featured in the 2014 Cannes “Un Certain Regard Prize”-winning Hungarian film White God.

Their third EP, Holiday came out in the summer of 2015 with 4 brand new songs, putting down a signpost about what to expect from their first upcoming album.

Volkova Sister’s debut album, Blood Shapes This Faith ( Due summer / autumn 2016 ) is a summary of their 4 year journey together as a band and songwriter commune. The soundscape is lush, organic, noisy with dark and drifty melodies and guitars, guiding the listener through their twisted picturesque world of melancholic landscapes. Bianco is taken from the forthcoming album.

Release party gig – The Macbeth, Hoxton, London, 18th May.

Music

A&R Factory Present: Meresha

At the age of 12, Meresha recorded her song “Fool Don’t Be” in a CD booth at a mall. Fun, refreshing, and totally independent, the song revealed exciting potential. By the time she was 15, the singer and multi-instrumentalist uprooted her family from Warsaw, Poland, and headed for South Florida.

In late 2013, she launched a successful Kickstarter campaign that helped her release her first EP, Lunatic, on which she wrote, sang, produced, and played all the instruments. Her intense focus and D.I.Y. attitude garnered interest with young fans and supporters of independent music alike. While her deep, soulful voice recalled a young Annie Lennox, Anastacia, and Katy Perry, her quirky sonic vision drew comparisons to a young Björk or Lorde.

By the following year, she’d gained a modest following on social media and radio airplay for her song “New Revolution,” all before the age of 18. In 2015, she released the EP New Revolution, which included the title track and a trio of other songs that ranged in similarity from the Eurythmics to FKA Twigs. Her sometimes frenetic eclecticism and eccentric beats created a fresh sound that brought old styles into contemporary production. That same forward-thinking pop vibe carried into 2016 when she released the single “My Love Has Come,” which shifted focus from her innovative production to her vocal strength.

Meresha says “My love has come” is about growth, and ditching the things that hold us back.  The video reflects this.

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