Just how do you get ahead of the competition in the mainstream dance-pop market? That’s the trick isn’t it? Pitch a sound and a style that is too radical, too out there and whilst you will pick up a few new fans from the fringes and underground scenes, you risk loosing the main target audience. Create a sound which is too similar to the centre of the fashion curve and you risk being lost in the noise of the competition, or worse brandished a copycat act trading on a sound already associate with more established artists.
The clever thing about the enigmatic A.C. is that whilst he very much appeals to the late evening, high – octane dance groove set, he also manages to bring something new to the sound. That the song is infectious goes without saying but with its wonderful use of dynamics to shift the pace and control the mood, it displays a subtle and supple quality that many of his peers lack. Put it this way, in a busy club land district of the hottest scene in town, with music blasting from the venue doorways out into the night time streets, the streets filled with the young, hip and fashionable, this song is going to be the one that draws the coolest movers and shakers to that club’s dance floor. Some music hooks you, some is addictive, Too Good For You is nothing less than contagious.
Project X is an EDM producer based in the United States with a strong vision and sense of aesthetic which translates to a sound that gradually evolves in metamorphosis with themes leading into each other in a steady flow. “The X Complex” is indeed an example of this, featuring persistent melodic phrases with gradual changes in texture and form and a pumping rhythm which highlights the lower part of the texture. Although constant change is one of the main factors in Project X’s sound, the thematic material and instrumental tones chosen remain distinguishable throughout until the very end.
Starting off with a low and steady beat together with one of the main melodic phrases, although maintaining a thin texture, the material is delivered convincingly with a swift change into a heavier texture that pushes the beat forward and immerses the listener further. With a slightly haunting and dark character the music constantly grows through to the end, providing newer melodic themes that keep developing. All the sounds are mixed in balance and the sonorities chosen indeed give the track its own particular sound which creates an immersive atmosphere of a morphing illusion, making the song ready to hit the dance floors.
Twalle’s remix of Avicii’s 2017 hit ‘Without You’ has gone down a storm with indie and EDM fans alike.
With his killer remixing skills he fuelled the originally classic hit. This Dance / EDM remix is a smash hit pumped with transgressive energy, euphoric beats and flawless production. As an experienced EDM and DJ Twalle has surpassed the talents of many EDM artists with his enviable ability to manipulate and blend dancefloor favourites into even more energetic mixes. Originally from Rhode Island now living in New York, Twail has toured all around the world injecting his own brand into high energy sound, the release of the Without You remix allows the world to enjoy his sound.
Twalle’s remix is injected with bass lines that will hook you whether you’re at the gym, on the daily commute or the dancefloor, it’s an amazingly diverse track which reinvents a classic track by creating a mind blowing musical masterpiece. Twalle and his production skills have a way of injecting smooth arrangement from start to finish thanks to his impressive sound design skills. The anthem beats show that he certainly knows his way around a bass line.
The visionary artist has promised that we’ll hear more from him soon. I can only hope so.
Past Midnight is the perfect name for a band making such music. As the name suggests their music evokes the early hours of club culture, sitting neatly somewhere between the big, more obvious throwaway dance tunes and the chill-out to follow. It is the sound of dancing on the beach as dawn breaks, the end of the party when you don’t want to head home just yet and the drive back from a quality night out with friends.
This Netherlands pop duo have created a sound which combines accessibility with subtlety, it grooves when it wants to but uses changes of pace and shifting musical dynamics to create a strange and intricate musical journey. If the usual club sound is one of obvious bombast and simple, contagious beats and the chilled after show tune is more about soothing ambience and undefined washes of sound, Past Midnight is the bridge between the two, the vital step between the blast and the bliss and as such are probably the important musical glue which holds an evening together. But like most heroes, unless you draw attention to just how important such an act is, they can often go unnoticed but give it time, I’m sure a lot of people are about to notice them very soon.
Weightless is a twisting and turning meander through modern chilled dance music. Rather than running along to a constant beat, a set time signature or a conventional template it instead plays with some very progressive dance forms, wandering between punchy club land anthemics, slick and sleek chill-out minimalism, glitchy, futuristic vibes, dynamic builds, soulful grooves and powerful drops.
There is a wonderful exploratory heart beating at its core, and DR3WI seems not content to rest for too long in one place preferring to blur lines, merge genres and do nothing less than create a new form of dance music for a more broad minded, future audience. Why cater to the here and now, the current fashion and the usual set of audience expectations when you can offer people a glimpse of one possible musical tomorrow?
Lovin’ is nothing less than the sound of soul music moving with the times. Free Soul Effect, a duo from Indiana, are all about deconstructing the genre and rebuilding it from the ground up using electro beats, R’n’B groove, pop brassiness and they even find space to thread some rap through the centre. What they never lose sight of though is the inherent passion and euphoria upon which the genre has always relied.
Free Soul Effect sit a crossroads, one where a road which joins retro-soul with the future of EDM crosses one that connects R’n’B grooves with the commercial potential of the pop market. It is here that they currently build their tantalising sounds but from such a location they could head out in any new direction that they chose. Or just stay here and through a party on their own terms.
Imagine if Frank Zappa had made experimental dance music instead of existential rock. Then imagine if he was also a multi-media artist working in the realms of dance and visuals. Now imagine if he spent his creative life on a permanent sugar induced rush. Oh, and there are two of him. Even that gives you just a glimpse of the world of the wonderfully named Damn The Witch Siren.
It’s always great when you come across artists who invent their own genre and become a musical religion of one. Bobbi Kitten and Z Wolf do just that blending hi-octane EDM with glitchy, staccato pop, Day-Glo club sounds and rave attitudes. It is brighter than the sun, hotter than hell, saccharine sweet and wonderfully demented.
For budding musicians, one of the most consistently overlooked elements of what makes music great is the lower frequency spectrum of a song, also known as the bass. Velour Fog & Angie C know how to put together a house-inspired track, but bring a bit extra in the bass department on Givin’ It Up. This track will get you dancing, assuring the whole club a good time, especially those who may be physically moved if too close to a speaker. Besides a great beat and low end, a strong vocal performance cements this song’s credibility as an EDM hit. But wait, there’s more…
Other than the solid foundations of this song, one of the most standout ingredients to this track would be featured artist Lambert McGaughy. The smooth and dreamy saxophone transitions on Givin’ It Up remind us exactly how nice it can be to see featured artist collaborations in a music scene saturated with people working on tracks together just for networking purposes. This is a clear example of a musician being placed right where something special is needed and seizing that opportunity with style and flare.
Danny Strikes is a talented EDM producer who knows a thing or two about creating memorable melodies and lush sounds. On his brand new release, “Forever”, he actually teamed up with Andreia Da Silva, a talented vocalist with a unique approach to melody. The song has all the punch you would expect from the best electronic dance music production, but it also has a melodic sensibility and an edgy appeal that’s typical of pop music.
Andreia Da Siva did a great job matching the song perfectly with some great tones, while Danny Strikes certainly added a special touch to this production. The mix is punchy, crisp and loud, yet incredibly clear and sophisticated.
This song is surely going to help people relax and unwind the rest of the summer – it could be a club banger, but also one of those tracks you could just enjoy while your out driving in the sun or simply chilling at home on a nice summer day.
With such great melodies and uplifting grooves, you simply can’t go wrong!
Fusing genres can feel like a culmination of different worlds expanding into each other and opening up possibilities that could never exist in isolation. From the first time Run DMC and Aerosmith smashed down the walls (literally) between hip hop and rock, artists have been striving to juxtapose the right combination of elements for more unprecedented alchemic reactions of music. These days, we’ve looked to artists like Flume to fuse the ever-growing technologies of electronic music with the ageless qualities of organic sound. From Bangalore, India comes Eashwar Subramanian with a track unlike anything you’ll hear on your alternative radio station. Electronic Gharana 2.0 has been unleashed and we’re going to have to wonder what to do with all of this new inspiration.
Electonic Gharana 2.0 blends fast and powerful jungle beats straight out of your favorite chillwave EDM with the organic nature of what many in the Western World can only lazily call “World Music.” It should make sense that whilst in search of inspiration, we turn to cultures themselves and the traditional music of peoples who have passed down their songs and styles for centuries. With such a rich foundation, the attention of a talented composer such as Eashwar Subramanian is all that’s needed to bring forth something that feels both familiar and entirely new, both synthetic and organic, both energetic and atmospheric. You needn’t have ever heard anything like this track to enjoy it wholeheartedly, but remember that when it comes to sampling an unfamiliar culture, be sure to take examples as singular bits of an unimaginably greater whole. This track could inspire entire movements if taken for its merit. Only time will tell.