Joseph J. Jones today shares the video for his emotive new single ‘Gospel Truth.’’
Directed by Babysweet (Circa Waves, Tinie Tempah) and shot on locations in and around Jones’s hometown of Hornchurch – the concept for this intensely poignant video was conceived after conversations between Jones and Babysweet around upbringing, environment and the songs’ underlying theme of being reborn.
Produced by Richard Frenneaux, who has worked on tracks from the likes of Lana Del Rey and Laura Welsh, ‘Gospel Truth’ is a bold and ambitious return from the Essex-born singer songwriter, shirking the usual ‘soft’ introductions and instead jumping straight in with a song that’s as big as it is ambitious in scope, and aimed straight at the heart.
Dipping into a rich, innumerable musical mix that spans artists as diverse as Johnny Cash and Kanye West (as evidenced by his bootleg rework of Kanye West’s ‘Blood Lockdown’ ), the ever observational Jones connects dramatic narratives to lean, inventive, ever-shifting productions. Jones returns to the public consciousness ready formed with a formidable array of brutally honest songs that are sometimes euphoric, sometimes reflective but always packed to the brim with panoramic sized hooks.
The new single follows the former boxer’s debut EP ‘Hurricane’ , which came out at the end of 2016 and has amassed close to one million Spotify streams. Straddling a range of genres, Jones has also garnered attention from the likes of BBC 1Xtra for his collaboration with drum ‘n’ bass DJ and producer Kove, All Or Nothing’ , whilst also garnering a slew of notable musical supporters including Bear’s Den and Rae Morris.
Following a recent support slot on Jack Savoretti’s tour, this year will see Joseph embark on a UK headline tour alongside a stint of festival slots at Citadel and Haldern Pop Festival. ‘Gospel Truth’ is sure to be the next step in what is shaping up to be an exciting year for the Essex-singer.
More Info – http://josephjjones.com