The wait is over – the JägerHaus is back with a bang. After picking up ‘Best Activation at a Festival’ at last year’s prestigious Event Awards, the immersive music venue is the ultimate festival destination and will be touring four of the UK’s most popular events this season – LoveBox, Citadel, Kendal Calling & Bestival.
The life and soul of the fields, this year the JägerHaus will be as eclectic as ever, hosting the freshest bands and DJs. Whether you’re into indie sounds or ride the dance beat wave, the JägerHaus is the place to be.
Jägermeister has deep roots in the music world, so it’s no surprise that the 2017 JägerHaus line-up features some of the biggest names. Jägermeister has hosted chart-topping Rag ‘n’ Bone Man, Mercury Music Prize nominee Jungle, and Jägermeister stage favourite MURKAGE, who performed with UK’s most influential artists of the millennium, Mike Skinner. Not only does the venue book the freshest acts of the season, the Jägerhaus welcomes music industry stalwarts – Jamal Edwards (founder of SBTV), Rudimental and Blossoms to name a few.
The fun doesn’t stop at the music, the JägerHaus is also the hottest drinking hub at the festivals, with Jägermeister on tap and innovative cocktails being served up, the Ice Cold Shot is just the start of the drinks menu. From the berry-inspired Purple Stag to the signature ginger beer paired, Root56, revellers can enjoy a range of world-class summer serves to get the party started.
So pack up your tents, get your wellies on and head to one of the festivals on the JägerHaus tour:
Lovebox – Friday 14 & Saturday 15 July
Citadel – Sunday 16 July
Kendal Calling – Thursday 27-Sunday 30 July
Bestival – Friday 8-Sunday 10 September
The JägerHaus journey
The seven unique spaces in the JägerHaus have been revamped, ready for the troops of music enthusiasts to enjoy the Jägermeister vibes. As you enter, the sweet Jägermeister-inspired botanical aromas will hit you and tempt you to grab a drink at The Lodge Bar. Showcasing the unique qualities and versatility of Jägermeister, the menu includes the classic Ice Cold Shot, the signature Root56 (Jägermeister, ginger beer, cucumber and lime) and Black Spice (Jägermeister Spice and cola), and the best Jäger cocktails, Hunter’s Punch, Purple Stag and, Deer and Beer. Created by the Hubertus Circle, an exclusive range of elite UK bartenders, alongside Jägermeister brand ambassador Florian Beuren, the selection of summer serves highlights the superiority of the herbal spirit, and will surprise the drinks aficionados amongst us.
After choosing a drink, you can take two paths, choosing to wander through the wardrobe into the Backyard to chill out and soak up the sun, or to venture through to The Warehouse and revel in the energy as you watch your favourite live acts and DJs.
Whatever the British weather may hold, there is something for everyone at the JägerHaus; if you need a little sprucing up, then head to the ‘Pimp my Wellies’ station to get your footwear adorned.
For VIPs and Special Guests of Jägermeister, there is an escape in The Loft which hosts the best view of The Warehouse stage, a fully stocked bar, comfy seating, and some good old-fashioned games – Jägermeister pool and foosball.
For those that can’t make the festival fun, London’s independent station, Soho Radio has teamed up with Jägermeister to broadcast from the JägerHaus at LoveBox, Citadel and Bestival. So tune in to be part of the best summer ‘Haus party’ out there!
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