Music

Icelandic Pop Act Cloud Factories Release “Walking In Circles”

And Icelandic pop act based in Liverpool and revelling in ambient psychedelia and soulful, chilled R&B. As back stories go that is a pretty intriguing one and consequently the music that they make is also an enticing property. Walking in Circles just drips with old school integrity, harking back to a time when Philly Soul turned on to acid and began an all together different musical trip but it is also the sound of Prince’s more balladic moments and sits easily beside current artists such as Corinne Bailey Rae.

The music is at once weightless and captivating, seeming to exist in a slightly less tangible place but still having more than enough substance to beguile and intoxicate the listener. It is heartfelt and dripping with longing and emotion yet, in keeping with its old-school integrity, never lowers itself to play the obvious cards or go for the quick pay off. Whereas many artists today are happy to plunder the past, the 60’s in particular to build a new take on the eras defining sounds, Walking In Circles feels like the decade never actually ended.

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