Music

Finnish Duo Us! Release Mature Pop Video “Miracle”

https://youtu.be/b1pzgjd30_w

It is great when you hear bands and you struggle to see quite where it fits into the musical canon. Well, I think so anyway, what’s so good about conforming to what has gone before. That Miracle is based on a pop vibe is not in any doubt but this Finnish duo add so much more to the usual commercially viable package. Pop is at its best when it is slick and well produced, but on top of that here is a band which reveal in elegance and maturity and almost classical vocal deliveries, pop has often been big but rarely this clever.

It sits somewhere between chart accessibility and musical theatre, retaining the infectiousness of the former and absorbing the integrity of the latter, and in both audio and visual spheres Us! demonstrates that there is a welcome alternative to the jarringly saccharine careers pursued by several of her peers. Not only a great song offering an alternate take on what pop can be about but one which reminds us as much of where the genre has come from as to where it is going. Us! Are great and their success is not only most welcome it also seems inevitable.

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