Music

A&R Factory Present: Chey

Hailing from South Wales Valleys, the independent singer songwriter Chey has released a new studio endeavor, a track entitled ‘She’s Got You.’ The elegantly produced single is an insight into how Chey is infusing modern pop and R&B elements into a rather sophisticated sound unto herself. ‘She’s Got You’ is streaming now on SoundCloud and doing quite well amongst Chey’s fanbase. Is the praise deserved? Let’s delve into the single and find out!

Aside from Chey, the most vital element of ‘She’s Got You’ is the compelling production design. It’s masterfully scored with light synthesizer sections, a reverberated piano, and tactful beats that don’t overpower the music at all. The most unique factor in the soundscape, however, is a male vocal that’s autotuned in a particularly eclectic fashion, essentially offering a beat-like interlude every time he sings. Outside of select experimental hip hop records, this is an unusual occurrence, but it works so well for Chey.

As for Chey’s performance, her voice is terrific. She hits all of her notes with perfect ease, and it’s clear her voice hasn’t been manipulated or augmented. She’s a natural vocalist for this R&B-tinged pop sound, and her having Amy Winehouse amongst her cited influences isn’t surprising at all. Lyrically, she exhibits herself as a strong songwriter, too. ‘She’s Got You,’ while simplistic, is a haunting, melancholy journey through pining for somebody who already has a significant other. It’s a beautiful, but very sad song.

Chey showcases she has quite strong chops for a relatively new indie artist on the scene. She’s even released a more dance-oriented remix of ‘She’s Got You,’ and that’s a well done track, too. If this single is indicative of her larger output to come, she’s an artist worth keeping close tabs on. ‘She’s Got You’ is pop music done right, and I love the creativity that went into the production and execution of the songwriting.


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